Without it, your sales team will struggle, the pipeline will dry up, and revenue will plummet.Any change to the business — whether its a simple change to your product’s pricing or packaging, or an acquisition requiring the integration of new CRM data with your existing data — means your system needs to be adapted.The challenge? Being able to scale easily.It’s not an easy task…Which is why I’m going to outline some key concepts that should be considered and some pitfalls to avoid when designing the CRM process for a lead-to-cash cycle.Here’s what we’re going to cover: https://www.fullcast.io/content/data-governance-salesforce-objects