Market Research Future (MRFR) believes that the digestive health products market should cover substantial grounds worldwide, between 2020 and 2027.
Major Drivers and Impediments
Heightened demand for fortifying and nutritional food additives has fostered the market growth to a large extent. Soaring awareness among people about the benefits of probiotics has raised the sales of digestive health products as well. Yogurt as well as other probiotics help curb intestinal flora while products containing Omega-3 and various fatty acids help prevent cardiovascular diseases. Carotenoids like beta-carotene are known for their anti-carcinogenic properties that help prevent oxidative damage-related diseases like cancer. As a result, these products are gaining huge traction among health-conscious people focused on preventative care as well as among patients dealing with the abovementioned disorders.
The emerging trend of better well-being and healthy living along with the surge in the purchasing capacity of consumers have boosted the spending on premium and luxury products, which should also work in favor of the worldwide market. Digestive health products primarily fight bad bacteria and help foster the immunity by enhancing the gut health. Mounting knowledge about the host of health benefits possessed by different digestive health products available in the market also bolster the sales.
Promotional advertising via social media as well as celebrity endorsements are the most adopted marketing tactics among leading companies. These products have sparked the interest of the millennial and Gen Z populations looking to improve their gut health and also lose weight. Sensing the host of opportunities presented by the market, several manufacturers are introducing various types of digestive health products with added features.
Digestive health products industry has been considered for product type, delivery format, specialty diet and application.
The various product types covered in the report are digestive nutritional supplements, prebiotics, probiotics, lactase nutritional supplements, multi-vitamins, and more. Innovations with respect to manufacturing along with the rise in R&D expenditure by major brands has been favorable for the probiotic segment. Consumers growing aware about the health benefits of probiotics, such as better immune system and more will further elevate the segmental position in the market.
Digestive health products come in various delivery formats, such as tablets, capsules, drops, chewable, sticks, caplets, soft gels, liquids, gels, suppositories, and others. Capsules are generally preferred by consumers more than any other delivery formats since these break down far more easily and provide quicker relief from symptoms. Capsules are tasteless and do not have any unpleasant odor or taste.
The specialty diets based on which digestive health products are developed by manufacturers include high-fiber, vegetarian, natural, dairy-free, gluten-free, and others.
Digestive health products have major applications in pharmaceuticals, functional beverages, functional foods, supplements, breakfast cereals, and others.
Asia Pacific/APAC, North America, Europe, along with RoW/rest of the world are the primary markets for digestive health products across the world.
North America is the global leader in the digestive health products market, thanks to the high demand for the same consumers with strong preference for a healthy lifestyle. The US is the most lucrative market in North America and is characterized by the presence of several reputed companies along with significant product awareness among the people. High availability of various types of digestive health products like probiotics, prebiotics and lactase nutritional supplements that cater to niche consumers desiring dairy-free, gluten-free, lactose-free, vegan items can also benefit the regional industry. Most of the companies in the region are focused on boosting their manufacturing capacity to meet with the escalating demand, and this in turn can be favorable for the market in the ensuing years.
Asia Pacific is one of the most profitable markets for digestive health products and is reputed for the large-scale production of the same. Dramatic increase in urbanization, surging in disposable income and the rising spending on premium healthy products should ensure expansion of the market size in the region. The accelerated awareness levels among consumers about the latest products, especially in the highly populous countries like India and China will foster the sales in the following years. Rapid growth in the industrialization rate and the surging prevalence of a healthier lifestyle, especially among the younger generation should also ensure steady market development in the following years.
Major contenders active in the global market for digestive health products include Danone S.A. (France), Cargill Incorporated (U.S.), Abbott Laboratories (U.S.), Arla Foods Inc. (Denmark), Danisco A/S (Denmark), Lallemand (Canada), Chr. Hansen Holding (Denmark), Yakult Honsha Co. Ltd. (Japan), BioGaia AB (Sweden), Nestle S.A. (Switzerland), to name a few.
Bausch Health Companies Inc. has introduced its over-the-counter novel probiotic supplement, ENVIVE to the US market. ENVIVE helps bring down the severity of around five gastrointestinal symptoms, namely constipation, diarrhea, bloating, discomfort, and gas. These supplements also fortify the digestive health by bolstering the gut barrier. The studies carried out by the company involved participants consuming ENVIVE for a certain period and experienced substantial decline in the frequency as well as severity of the mentioned GI symptoms along with better gut barrier.
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