Artificial turfs have been once the reserves of mini-golf courses and sports fields, have now made inroads into the general community life of urban populace. The artificial turf market has made strides on the back of the rapid pace of urbanization in various industrialized nations over the past few decades. The growing attractiveness of artificial lawns in gated communities has helped expand the demand prospects. The low maintenance aspect, the high aesthetics, and the pricing are some of the propositions that attract facility managers of residential communities toward artificial turf market. Resident owners have opened their wallets for gated communities where artificial turfs are a part of the amenities for the children and adults to play games and sports, respectively. The synthetic lawns remain attractive and do not lose their sheen even after years, with minimal spending on their maintenance.
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Despite the growing attractiveness and the rising market prospects of synthetic lawns in city life, they have come under the scanner of environmentalists. Bereft of any sustainable drainage systems, they are viewed as detrimental to climate, with flash flood being one of the many risks. In developed economies, this aspect has made homeowners sceptical about switching from natural landscape to synthetic ones, and is key impediment for the strides in the artificial turfs market.
Artificial Turf Market: Introduction
- Artificial turf is a type of man-made surface produced by using synthetic fibers such as nylon, polyethylene, polyamides, and polypropylene. Artificial turf resembles natural grass. Artificial turf is used in areas where grass surface is required such as sports fields and playgrounds. Artificial turfs are long lasting with a low environmental impact as they are recyclable. Such turfs require low maintenance, are eco-friendly, and highly durable. Artificial turfs are also used in the leisure sector and landscaping. Such turfs are easy to replace and maintain and they eliminate the use of harmful pesticides and fertilizers, which are required for natural grass cultivation.
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Key Drivers of the Global Artificial Turf Market
- The artificial turf market is expected to see constant growth in the coming years. Growing demand for artificial turfs in sports and residential applications is attributed to its minimum maintenance. Rise in sports events and unfavorable climatic conditions for the growth of natural grass are factors that are responsible for the rising demand for artificial turf in the sports sector.
- Modern artificial turfs contain anti-bacterial properties, which helps to prevent the spread of germs and bacteria. Additionally, unlike natural grass, the product is not exposed to hazardous pesticides, which make it children and pet friendly. This is expected to offer lucrative growth opportunities for the artificial turf market in the near future.
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Factor Restraining the Global Artificial Turf Market
- Factors such as lower resistance to heat and harshness of the product on skin, have restricted its growth in major outdoor sports applications, and this can hinder the growth of the artificial turf market.
Market in Asia Pacific to Expand Rapidly
- In terms of geography, the global artificial turf market can be divided into five regions North America (NA), Europe (EU), Asia Pacific (APAC), Middle East & Africa (MEA), and South America (SA)
- North America country-level analysis features the U.S., Canada, and Rest of North America. Analysis and forecast of the artificial turf market in Europe includes markets across the U.K., Germany, France, and Rest of Europe. Similarly, Asia Pacific includes India, China, Japan, and Rest of Asia Pacific. Middle East & Africa includes the artificial turf market analysis and forecast of GCC countries, South Africa, and Rest of Middle East & Africa. The South America artificial turf market is segmented into Brazil, and Rest of South America.
- Europe accounted for largest share of the global artificial turf market due to the availability of a large number of sports grounds. Growing inclination toward outdoor sports, and shifting trend from conventional grass fields to synthetic grass fields is a factor which propels the growth of the artificial turf market in Europe.
- The artificial turf market in Asia Pacific is projected to expand rapidly during the forecast period due to the rising construction industry along with rising investments from foreign multinationals. A developing tourism and hospitality sector drivers the usage of artificial turfs in commercial applications. Rapid urbanization, and rising construction of commercial play grounds are major factors which help to boost the growth of the artificial turf market in this region.
Key Players Operating in the Global Market
Manufacturers in the artificial turf market have analyzed the preference and demands of consumers. Manufacturers are focused on fulfilling the consumer demand and adopting advanced technologies and new features in their products and making eco-friendly products. Companies are investing more in research and development activities to develop new products and their main objective is to focus on their product portfolio to strengthen their market position globally.
A few of the key players operating in the global artificial turf market are:
- CCGrass
- Challenger Turf, Inc.
- CRS Creative Recreation Solutions PTY LTD
- ESTC – EMEA Synthetic Turf Council
- ForeverLawn
- Global Syn-Turf
- K&B JUNWOO CO., LTD.
- Rhino-Turf
- SIS Pitches
- Sport Group
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