Flexible packaging is lightweight and is highly suitable for packaging various foods and beverages products along with pharmaceutical products. Flexible packaging provides advantages of customization, convenient handling and transportation which has increased its demand in packaging applications.

Market key trends:

One of the major trend driving the growth of the Flexible Packaging Market Size is the trend towards customized packaging. Customized packaging allows branding and marketing of products according to customers' choice. Manufacturers are offering flexible packaging solutions with customized shapes, sizes and features to attract customers. This has increased adoption of flexible packaging over rigid packaging. Custom printed packaging helps companies in product differentiation. Growing e-commerce sector is also fueling demand for flexible packaging as it protects products from damage during shipping and transportation.

Here is the Porter's Analysis, SWOT Analysis, and Key Takeaways for the Flexible Packaging Market:

Porter's Analysis:

Threat of new entrants: The threat of new entrants in the flexible packaging market is moderate. While the market has high growth opportunity, it requires substantial capital investment to set up manufacturing units. Barriers to entry in terms of established players and regulations impede new entrants.

Bargaining power of buyers: The bargaining power of buyers is high in the flexible packaging market due to the presence of many regional and global players providing highly customisable products. Buyers can negotiate on price and demand innovative packaging solutions.

Bargaining power of suppliers: The bargaining power of suppliers is moderate as raw material producers have established relationships with packaging converters and brand owners. Suppliers also have low switching costs.

Threat of new substitutes: Threat from new substitutes is low as flexible packaging has advantages over rigid packaging in terms of cost, ease of handling and manufacturing process. However, substitutes like pouches or stand-up pouches are a looming threat.

Competitive rivalry: The competitive rivalry in the flexible packaging market is high due to the presence of numerous global and regional players competing on the basis of product differentiation, price, and innovation.

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