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Salesforce Marketing Cloud Email Specialist certification is valid for two years, after which you will need to recertify. To maintain your certification, you must complete the Trailhead module for Marketing Cloud Email Specialist and pass the renewal exam. This renewal exam is shorter than the initial certification exam, consisting of 20 multiple-choice questions that must be completed within 30 minutes.

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q92-Q97):

NEW QUESTION # 92
A marketer is using list-based sending, and wants to segment subscribers who have a value of "EMEA" in the Region Attribute.
What tool will produce this audience?

  • A. Audience Builder
  • B. SQL Query Activity
  • C. Filters
  • D. Send Flow

Answer: A


NEW QUESTION # 93
Northern Trail Outfitters' marketing team includes the nearest store to customers in the templates of its emails. The data extension only needs to be updated when store information changes, such as when a new store opens or a store close.
How can this be achieved?

  • A. Create an automation to begin when information changes on a store object using a workflow rule
  • B. Create a file drop automation to import the file when placed on the specified directory on the Enhanced FTP
  • C. Create a file drop automation to initiate when the store's data extension is updated via import
  • D. Create a scheduled automation to import the file on a recurring basis with store information

Answer: A


NEW QUESTION # 94
Northern TV-ail Outfitters (NTO) sent a targeted email to 1,000 customers, but the actual number series was 10% less. In troubleshooting the issue, NTO noticed that 100 email addresses contained a typo of "gmail.com instead of "gmail.com".
Which Marketing Cloud feature prevented emails from being sent to an invalid domain?

  • A. Auto-Suppression Lists
  • B. List Detective
  • C. Bounce Mail Management

Answer: B


NEW QUESTION # 95
A marketing team is creating a new data extension. The data extension configuration is very similar to a data extension that is already In use.
What creation method should the team use to create the new data extension?

  • A. Create from a Filtered Data Extension
  • B. Create from New
  • C. Create from Existing
  • D. Create from Template

Answer: C


NEW QUESTION # 96
Northern Trail Outfitters (NTO) wants to add automation to its email marketing. Which automation should NTO create as a good first step?

  • A. An automation that deletes old data extensions, emails, and reports
  • B. An automation that Imports subscriber data regularly and updates key data extensions
  • C. An automation that contains several recurring emails and decisioning points

Answer: B


NEW QUESTION # 97
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