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Salesforce MCC-201 Exam Syllabus Topics:

TopicDetails
Topic 1
  • How to automate the sending of an email via a Triggered Email, Automation Studio, and Journey Builder
Topic 2
  • How to create and automate tracking reports in the Marketing Cloud
  • Overview of the Marketing Cloud
Topic 3
  • Overview of the Customer Success Platform
  • How to create a dashboard for Marketing Cloud tracking reports
Topic 4
  • Understand the tracking data available in the Marketing Cloud
  • Understand what happens when an email is sent
Topic 5
  • How to synchronized data sources in Contact Builder
  • How to create and customize Marketing Cloud reports in the Sales
Topic 6
  • How to create segments using Filters and the Query Activity
  • Salesforce Marketing Cloud Overview
Topic 7
  • Explain how and why to bring Salesforce CRM data into the Marketing Cloud
  • Marketing Cloud Connect Overview

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Salesforce Marketing Cloud Connect Essentials Sample Questions (Q60-Q65):

NEW QUESTION # 60
Northern Trail Outfitters (NTO) uses the SAP domain comms.nto.com and has just opened an office in Australi
a. They have created a business unit for their new office and want to use the domain comms.nto.com.au to send emails to their Australian customers.
What would be required to enable sending emails from their new domain without impacting deliverability?

  • A. An additional IP address
  • B. An additional Sender Authentication Package
  • C. An additional private domain
  • D. Register the new domain in Setup > From Address Management

Answer: A


NEW QUESTION # 61
A publishing company presented the following: A need to send renewal reminders to customers whose subscribers expire in 7 days and 15 days. A campaign needs to created and managed by a general marketing user who will not have administrative rights and who is not technical. The customer's expiration data is included in the data filter.
Which three components should the customer's solution include?

  • A. Automation Studio
  • B. Suppression List
  • C. Triggered Send
  • D. Template Based emails
  • E. Data Filter

Answer: A,D,E


NEW QUESTION # 62
Which statement IS correct regarding the automation tools in the Marketing Cloud?
Choose 3 answers

  • A. Automation Studio and Journey Builder allow users to define a wait state based on duration or duration + time.
  • B. Automation Studio allows users to inject Contacts from a data extension into an interaction in Journey Builder.
  • C. Like Journey Builder, Automation Studio allows users to define the parameters for a send within the tool.
  • D. Journey Builder allows users to update a contact record in an interaction or import data into a data extension.
  • E. Like Automation Studio, Journey Builder allows users to repeat an interaction indefinitely

Answer: B,C,E


NEW QUESTION # 63
Northern Trail Outfitters (NTO) uses the SAP domain comms.nto.com and has just opened an office in Australi a. They have created a business unit for their new office and want to use the domain comms.nto.com.au to send emails to their Australian customers.
What would be required to enable sending emails from their new domain without impacting deliverability?

  • A. An additional IP address
  • B. An additional Sender Authentication Package
  • C. An additional private domain
  • D. Register the new domain in Setup > From Address Management

Answer: A


NEW QUESTION # 64
A customer needs to import data from an SFTP site. The customer wants to:
* Segment the contents of the file and then send emails.
* Transfer the file to the SFTP site at various times daily.
* Send to data extensions.
What sequence of automation activities should meet these requirements?

  • A. File Drop: Import File > SQL Query(s) > Send Email(s)
  • B. Scheduled: Transfer File > Import File > SQL Query(s) > Send Email(s)
  • C. Scheduled: Import File > SQL Query(s) > Send Email(s)
  • D. File Drop: Import File > Group Refresh > Send Email(s)

Answer: A


NEW QUESTION # 65
......

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