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Salesforce Marketing Cloud Connect Essentials Sample Questions (Q77-Q82):

NEW QUESTION # 77
Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in Salesforce.
Which two reasons could be the cause?
Choose 2 answers

  • A. Synchronized Data Sources only push data every 15 minutes
  • B. Email Address was used as Subscriber Key
  • C. Individual Level Tracking was not selected in Marketing Cloud Configuration
  • D. ContactID was used as Subscriber Key

Answer: B,C


NEW QUESTION # 78
Northern Tril Outfitters wants to connect relational data into their Journey without overloading the entry data.
How should they connect the data?

  • A. Data Designer
  • B. Data Relationships
  • C. Contact Configuration
  • D. Entry Source Data Extension

Answer: A


NEW QUESTION # 79
As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practice for font usage in email?

  • A. Use a web-safe font for text that closely matches the brand's custom font.
  • B. Edit an email's HTML to list the custom brand font in the style tag's font-family property.
  • C. Build an email using multiple images, with all text saved in the brand font.
  • D. Build an email as one image, with all text saved in the brand font.

Answer: A


NEW QUESTION # 80
A customer wants to set up a real-time, API-driven way to be alerted when transactional messages fail to send out of Marketing Cloud. They are currently in the process of hiring a full-time developer but want an implementation in place for the developer to maintain.
What should the customer have in place to ensure this solution can be implemented?

  • A. An external system to receive and confirm callback and subscriptions
  • B. A Datorama instance to ingest their data
  • C. An Interaction Studio instance to ingest their data
  • D. A Transactional Journey with the Not Sent Notification activity included

Answer: A


NEW QUESTION # 81
Northern Trail Outfitters maintains their primary customer identity in their ERP system but managers their customer service via Service Cloud. Customer data is updated in real-time based on changes in the ERP, and the ERP customer ID serves as the Customer Key. They want to leverage Synchronized Data Extensions to import data about cases from Service Cloud every 15 minutes.
What consideration should be made before implementing this solution?

  • A. Marketing Cloud will deduplicate customers based on their email address, meaning some customers may be overwritten or not receive email.
  • B. The number of contacts added to the instance will be approximately twice as large by using this integration pattern.
  • C. They will have to migrate to use Service Cloud IDs, such as the Contact ID, as the contact key instead of ERP IDs.
  • D. Moving to use the email address as the contact key would simplify the integration since it is common to both systems.

Answer: C


NEW QUESTION # 82
......

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