The global consent management platform (CMP) market is anticipated to grow at a significant CAGR during the forecast period. Consent Management Platform (CMP) is a platform that is used by publishers to request, receive and store users' consent. It is also used to store the list of preferred vendors as well as with why they've been collecting the user's information and for updating the collected consents. The major factor driving the growth of the global CMP market during the forecast is growing concerns over consumer privacy coupled with the rising importance of building trust among users and ease of compliance policy across the globe. Additionally, many regulations govern the handling of customer data by businesses which boost market growth. For instance, the General Data Protection Regulation (GDPR) offers consumers control and choice over the personal data that is collected and used by the businesses operating in the European Union (EU). Moreover, in most cases, businesses have to ask for consumers' explicit consent before data collection.
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The COVID-19 pandemic had a positive impact on the global Consent Management Platform (CMP) market. During COVID-19, there was a major shift toward increased internet activity due to the social distancing norms by government and work-from-home policies which in turn made many organizations invest in consent management platforms to secure customer data handling. Additionally, the growth of the market was propelled during COVID-19 due to the increasing number of cyber-attacks which provoked policymakers and government agencies to enforce data privacy regulations and policies more strictly. Hence, due to these factors, there was a positive impact of COVID-19 on the global CMP market.
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- Market Coverage
- Market number available for – 2023-2029
- Base year- 2022
- Forecast period- 2023-2029
- Segment Covered- By Source, By Product Type, By Applications
- Competitive Landscape- Archer Daniels Midland Co., Ingredion Inc., Kerry Group Plc, Cargill
- , and others
Global Consent Management Platform (CMP) Market Report by Segment
By Component
- Software
- Service
By Deployment Mode
- On-Premise
- Cloud
By Application
- Large Enterprise
- SMEs
Global Consent Management Platform (CMP) Market Report by Region
North America
- United States
- Canada
Europe
- UK
- Germany
- Italy
- Spain
- France
- Rest of Europe
Asia-Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Rest of the World
- Latin America
- Middle East & Africa
The Report Covers
- Market value data analysis of 2021 and forecast to 2028.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global Consent Management Platform (CMP) market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
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