According to a comprehensive research report by Market Research Future (MRFR), “Global Mobile Apps And Web Analytics Market information by Deployment, by Components, by Application and Region – forecast to 2027” the market is estimated to rise exponentially USD 45 Billion by 2027, growing at a phenomenal CAGR of 16.3%.
Mobile Apps and Web Analytics Market Scope:
The mobile apps and web analytics market witnesses continually rising revenues. These analytics platforms enable users to understand how much traffic a website or mobile app draws and pick out fraudulency and check other aspects of digital campaigns to ensure that they are accurate and not sub-optimal.
With the rising demand for rich, privacy-friendly analytics to check end user’s preferences and what they like most and make the best decisions based on product pages, the market is projected to garner significant traction across the globe.
Mobile Apps and Web Analytics Market Drivers
Increasing Demand from Global Enterprises to Deliver Frictionless Digital Journeys to Customers Defines Market Landscape
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Additionally, increasing adoption of mobile apps and web analytics for customer acquisition and optimize digital marketing & advertising campaigns are major trends boosting the market size. Proliferation of traditional web analytics and application performance management (APM), providing real-time analysis to identify issues and improve digital customer experience.
Besides, rising uses of big-data behavioral solutions and content analytics solutions for web and mobile apps by various businesses to capture, record, analyze, and replay digital sessions with customers create substantial market opportunities. This, as a result, would benefit the mobile apps and web analytics market. Also, increased mobile apps and web analytics used by marketing professionals and advertisement companies increase market shares, enhancing the digital customer experience.
Rising Complexity of Application Integration Hampers Market Growth
Every business must recognize the value that data brings to decision-making. However, mobile learning (ML) and artificial intelligence (AI) has enormously affected how people collaborate with machines. On the other hand, the demand for experiences that are more custom fitted is changing each day.
The world of mobile applications has ceaselessly grown and improved in recent years due to the advancement of AI-related user engagement. All these factors act as major headwinds for the market growth, presenting challenges of lack of domain-specific expertise.
Segmentation of Market Covered in the Research
Global Mobile Apps And Web Analytics Market has been segmented based on Component, Deployment, Application, Vertical, and Region.
- Customer relationship management
- Application testing & analytics
- Mobile advertising and marketing analytics
- Search engine tracking and ranking Marketing automation
- Content marketing
- Event tracking
- Heat map analytics
- Social media & email marketing Management
- Advertising optimization
North America heads the global mobile apps and web analytics market. Factors like the strong presence of major mobile apps developers & web analytics solution providers, and well-established technology development centers drive the market growth.
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Dominant Key Players on Mobile Apps and Web Analytics Market Covered Are:
- Microsoft (US)
- Amplitude Inc. (US)
- Google (US)
- UXCam Inc. (US)
- Oracle (US)
- Apple Inc. (US)
- Facebook (US)
- Adobe (US)
- Upland Software Inc. (US)
- Amazon Web Services Inc. (US)
- Flurry (US)
- AppsFlyer (US)
- Mixpanel (US)
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