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NEW QUESTION 24
An online boutique jewelry is trying to maximize their investment in their Facebook campaigns; however, they see that conversions have been low. These are the initial set up of the campaign you are running:
* Campaign is optimized for conversion objective
* The attribution window is set to 1 days
* You've set up lifetime budget
* Average purchase value has been higher than expected
You are running remarketing campaigns to people who've visited the website What changes do you make in order to increase conversions?
Choose only ONE best answer.
- A. Delete all remarketing campaigns
- B. You should increase attribution window to 7 days.
- C. Change optimization from custom conversions to value optimization.
- D. Run retargeting campaigns to people who have made purchased in the past 10 days.
Answer: B
NEW QUESTION 25
What are the different type of forms you can currently purchase ads on Facebook?
Choose only ONE best answer.
- A. Power Editor, Ad Auction, and Marketing Partners.
- B. Facebook Marketing Partners and Ad Auction.
- C. Ad Auction, Insertion Orders, and Facebook Marketing Partners.
- D. Facebook Marketing Partners and Insertion Orders.
- E. Facebook Auction and Facebook Marketing Partners.
Answer: C
Explanation:
Explanation
There are basically three options for buying ads on Facebook:
* Facebook Marketing Partners: Formerly called PMD's are Facebook partners that help you launch campaigns outside of the Facebook interface.
* Insertion Orders (IO): This option is done directly through a Facebook Sales Representative. Usually, you will go through an IO for reach and frequency.
* Ad Auction: The most common way to purchase ads on Facebook. When you launch ads through the Ads Manager, you are utilizing the ad auction option.
Ads Manager are tools you utilize through the Ad Auction.
NEW QUESTION 26
Your client is a well recognized large brand, which has been in the market for +30 years, with a solid customer base.
The marketing brand manager wants to run Facebook ads for their new spring campaign. He/she insists on running interaction posts as the primary objective for all of the campaigns.
You explain that as a brand, they will benefit more running reach and frequency campaigns instead of promoted posts.
Select all of the reasons you give the brand manager to use reach and frequency as the primary bidding option.
Choose ALL answers that apply.
- A. Branding campaigns usually perform better when optimized through CPM than CPA.
- B. For brand marketing, changing attitudes and behaviors at scale will generate better results than specific actions on posts.
- C. Branding campaigns usually have better performance by using the reach and frequency option as you can optimize for reach, frequency, and overall budget.
- D. Reach and frequency will ensure the lowest cost per reach and cost per person impacted.
Answer: A,B,C,D
Explanation:
Explanation
Research has shown the results in terms of Ad Recall, and Brand Awareness are fairly similar in a reach versus action optimized campaigns.
However, when it comes to costs, the results are quite different. Just look at the table below:
Both campaigns had a $500,000 budget. The expected lift was quite similar, but costs changed dramatically.
Reach campaigns allow brand managers to maximize more cost efficiently their marketing campaigns.
NEW QUESTION 27
Your client is posting 5 times a week, and they want you to promote each post as interaction ads, with a budget of $20 for each.
Your community manager published a post with a big grammatical mistake, but already spent $5 on the campaign for this post.
Your client calls you complaining, and you immediately tell your community manager to fix the post and re-active the campaign.
What options does the community manager have in fixing this mistake?
Choose only ONE best answer.
- A. The community manager should delete or hide the current boosted post. He/she should then post the new image and add a new ad to the previous ad set with a $10 budget.
- B. The community manager needs to post a new image and create a new campaign with a $20 budget.
- C. The community manager should delete or hide the current boosted post. He/she should then post the new image and add a new ad in the previous ad set. There is no need to change the budget.
- D. The community manager should select the boosted post, change the image and re-launch the campaign.
Answer: C
Explanation:
Explanation
You are not able to make changes to a post (title, text or image) if you have boosted the post or invested money.
In this case, you will have to hide the other post and re-publish the new one with the corrections.You should promote the post under the same ad set from the previous campaign. This will allow you not to modify anything at the ad set level and only deactivate one ad and activate the new one.
NEW QUESTION 28
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