The scope of “The Insight Partners” recent study, titled "The global Barbeque Grill Market Forecast to 2028 – COVID-19 Impact and Global Analysis – by Fuel Type (Gas, Charcoal, Electric, and Wood), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)," includes the factors fueling the growth of the market; analysis of revenue estimation, forecast, and market share; and the identification of significant market players and their key developments.
Based on the distribution channel, the barbeque grill market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. In 2021, the supermarkets and hypermarkets segment held the largest barbeque grill market share. Supermarkets and hypermarkets are huge retail establishments offering an extensive range of products, such as groceries, personal care, and household products. This store provides barbeque grills of various brands at reasonable prices. Moreover, these stores offer attractive discounts, multiple payment options, and a pleasant customer experience. Due to heavy customer footfall, large customer reach, and wide distribution network, manufacturers of barbeque grills usually prefer selling their products through supermarkets and hypermarkets, such as Walmart, Aldi, and Tesco.
Impact of COVID-19 Pandemic on Barbeque Grill Market
With the shutdown of manufacturing facilities and the restrictions on transportation and logistics, the COVID-19 pandemic adversely affected the barbeque grill market in 2020. Disruptions in supply chains hampered the manufacturing and supply of barbeque grills. However, businesses have started growing again as governments of various countries have eased the social restrictions imposed earlier. Moreover, vaccination drives have led to a rise in business activities worldwide and the resumption of barbeque grill manufacturing units with full capacities. During the lockdown, people stayed at home, which led to an increase in outdoor cooking that positively impacted the barbeque grill market. The rise in the popularity of outdoor activities, such as trekking and camping, is projected to boost the barbeque grill market during the forecast period. These factors are projected to open lucrative growth opportunities for barbeque grill manufacturers over the next few years.
The global barbeque grill market is segmented into 5 main regions: North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South & Central America. North America dominated the market in 2021, and Asia Pacific is expected to record the highest CAGR during the forecast period. The prevalent culture of barbeque cooking in North America is significantly driving the demand for barbeque grills. According to Hearth, Patio, and Barbecue Association (HPBA), more than 60% of customers engage in BBQ grilling on weekends during summer or on any special occasion. They also enjoy cookouts during national holidays such as Independence Day, Thanksgiving, Christmas, and New Year's Eve. The preference for outdoor grilling of food products, such as poppers, grilled meat, hotdogs, pizza, and others, is boosting this market. Country such as Mexico has a rich tradition and culture of barbeque food and the cooking style quickly spread from Western Mexico to Central Mexico. Thus, the prevalent culture of barbeque food in countries present across North America is driving the growth of barbeque grill market in the region.
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Moreover, outdoor cooking is gaining popularity among consumers around the globe, which is boosting the demand for barbeque grills. According to the NPD Group, consumers in the US have spent over US$ 4.9 billion on grills, smokers, camping stoves, accessories, and fuel in 2020. These aforementioned factors are expected to propel the growth of the barbeque grill market during the forecast period.
Some of the major key players operating in the global barbeque grill market include The Coleman Company, Inc.; Char-Broil LLC; Transform SR Brands LLC; Traeger Pellet Grills LLC; Landmann; Broilmaster; Fire Magic; Weber-Stephen Products (HK) Ltd.; Sutter Home and Hearth; and Dean Forge Ltd. The major players in the barbeque grill market are focusing on strategies such as research and development and new product development to focus on providing the most advanced products as per the evolving market demands.
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