Market Overview

Polybutene is used as a binder, epilating agent, emulsifier, and viscosity-increasing agent in cosmetic and personal care products. It is significantly replacing mineral oil from cosmetic products such as lipstick, skincare, and eye makeup. Due to its hydrogenated polyisobutene function like conditioning skin. The purchase of skincare and personal care products is increasing owing to a shift in consumer grooming habits and an increase in the number of skin diseases. For instance, International Trade Administration reported that United States cosmetics exports to Australia increased from USD 29.36 Million in 2014 to USD 31.39 Million in 2015 and from around USD 55.63 Million in 2014 to USD 53.77 Million in 2015 at India. The rise in cosmetic exports is expected to fuel polybutene demand during the forecast period.

Increasing consumer awareness regarding sanitation and hygiene maintenance is projected to accelerate the demand of polybutene in personal care and cosmetic products. Growing chronic diseases and environmental pollution across the globe have positively influenced consumer perception regarding sanitization and personal hygiene, favoring polybutene market growth. Furthermore, unsafe hygiene practices negatively affect human health and impact child mortality rates. According to the world health organization in 2015, over 3,40,000 children under the age of five die annually from diarrhea owing to poor sanitation, unsafe drinking water, and poor hygiene. United Nations International Children’s Emergency Fund (UNICEF) in 2015, reported that around 4.5 billion people lack sanitation services. Thus, such trends exhibit that in coming years personal hygiene and sanitization products is expected to witness huge demand positively impacting the global polybutene market growth by 2023.

Market Segmentation

The global polybutene market has been segmented on the basis of application and region. By application the global polybutene market is divided into adhesives, cosmetics & personal care, fuel & lubricant additives, lubricants and electrical insulation. The adhesive segment held significant market share in 2017 and is projected to dominate in coming years owing to rise in consumption at food packaging, disposable soft goods products, labels and tapes.

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Regional Analysis

Asia-Pacific led the global polybutene market with a healthy CAGR owing to growing application in the cosmetic & personal care industry. The rising population and disposable income in the region have fueled market growth for cosmetic and personal care products favoring the polybutene market. Moreover, the North America market is estimated to witness substantial growth in terms of CAGR owing to the rising application of polybutene in fuel and lubricants additives owing to US government initiative to achieve higher fuel economy coupled with expanding automotive industry. Fuel and lubricant additives enhance the efficiency of industrial and automotive. Thus, the recent trend of developing the speed ability and fuel efficiency of an automotive vehicle is expected to boost the polybutene application in the automotive industry.

Competitive Analysis

Some of the leading players in the global polybutene market are BASF SE (Germany), Dongfang Hongye Limited Company (China), DAELIM (South Korea), INEOS (UK), Lubrizol Corporation (U.S.), LyondellBasell Industries Holdings B.V. (The Netherlands), Mitsui Chemicals, Inc. (Japan), TPC Group (U.S.), Ylem Technology Co., Ltd. (South Korea), Braskem (Brazil), KEMAT Polybutenes (Belgium), SOLTEX (U.S.), Maharasthra Polybutenes Ltd (India), A S Harrison & Co Pty Limited (Australia) and Kothari Petrochemicals (India).