According to Market Research Future (MRFR), the global data virtualization market size is estimated to reach approximately USD 278 billion, with a 20% CAGR from 2020 to 2027 (forecast period). The study report includes a brief overview of the impact of COVID-19 on current/future market conditions. The report describes some of the main market factors that will influence the growth of the industry, such as market share, critical region, and major players.

Data Virtualization is a straightforward approach to data management by allowing an application to retrieve and manipulate data without needing any technical details about the data (old and new file location servers). 

Market Dynamics

The data virtualization market is expected to expand at a rapid rate, accounting for enterprise applications such as CRM, ERP, CMS, ESB, BI, Web conferencing, and many others. Data virtualization can be experienced as an advanced and user-friendly variant of the Data Federation, but there is a major difference between them. Data federation also revolves around data extraction, data transform, and data load, while data virtualization creates an abstraction layer that can be used to have a logical view of all data without even worrying about the technical specifics of the data. Data virtualization federated data from various sources, such as operational systems, cloud services, data centers, relational databases, and others, creates an abstraction layer, and delivers data to users such as enterprise applications and application servers.

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Key Players

This market is held by some of the renowned players who have contributed a lot to it. Some of the most prominent players are Cisco Systems (US), IBM Corporation (US), Red Hat Software (US), Informatica (US), Denodo Technologies Inc (US), SAP SE (Germany), Capsenta (US), Data Virtuality (Germany), Oracle Corporation (US), and Microsoft Corporation (US).

Market Segmentation

The global market for data virtualization has been segmented on the basis of data consumers, vendors, and end-user.

On the basis of data consumers, the global data virtualization market has been divided into Business Intelligence (BI), Mobile Enterprises and Application servers. Of these, Mobile enterprise has the largest market share, rising rapidly at 5% annual growth. The main factors that add value to the mobile enterprise are the increase in smartphone penetration, the increase in real-time information capture, and the efficiency and productivity of the organization to make their business mobile ready.

On the basis of vendors, the global data virtualization market has been categorized as large software vendors, service providers, specialized pure play vendors, and supplementary technologies. Informatica, Cisco, and Denodo are the leaders and major software vendors. However, as such, Microsoft is not a leader or competitor but holds the place in supplementary technologies in data virtualization.

Based on the end-user, the global data virtualization market has been segmented into healthcareinsurance, retail, manufacturing, E-commerce, media, telecom, and government.

Regional Analysis

Regionally, the global data virtualization market has been segmented into North America, Europe, APAC, and the rest of the world.

North America expected to gain the highest market share. Data virtualization is held integrated through different technology and trends such as cloud services, enterprise services, application servers, and several data architects, CIO's CTO seems to have an interest in data virtualization. With the early adoption of innovative technologies, North America is leading the way.

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