B2B Marketing 101: Understanding the Basics and Getting Started B2B marketing refers to the process of promoting products or services to other businesses or organizations. Unlike B2C (business-to-consumer) marketing, which targets individual consumers, B2B marketing is aimed at decision-makers in a company. In this article, we'll explore the basics of B2B marketing and how to get started.Defining B2B Marketing: B2B marketing involves developing and...