Why are Brand Cashmere Scarves so Expensive?
Why are Brand Cashmere Scarves so Expensive? There is absolutely no doubt that branded goods carry the brand premium, which is the price a buyer is willing to pay over and above the price that a similar unbranded product. It is the cost of the prestige associated with saying "This is Burberry". In my experience with clothing, the brand premium on the MSRP over the cost ranges from 300% to a...
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