Market Scope:
According to the research reports by MRFR, the global market for magnetic eyelashes is likely to acquire a valuation of over USD 823.99 million by 2028 while recording a healthy CAGR of 6.38%.
Market Drivers:
Magnetic eyelash is a beauty product, which is worn over natural eyelashes. They are different from glued or adhesive eyelashes. The global Magnetic Eyelashes Market Demand has witnessed massive growth over recent years. The market's growth is mainly being propelled by the development of the organized retail sector in Asia-Pacific. The ease of use and low chances of falling off are other aspects causing a surge in demand for magnetic eyelashes across the globe. However, the presence of private-label brands might affect the market growth adversely. Nevertheless, the growing influence of social media is projected to positively impact the growth of the magnetic eyelashes market over the review timeframe.
Segment Analysis:
The global magnetic eyelashes market is divided into several; segments based on material type, color, distribution channel, and region.
Based on material type, the magnetic eyelashes market is divided into mink, silk, and others.
By color, the global market is bifurcated into colored, brown, and black.
The magnetic eyelashes are divided into store-based distribution channels such as specialty stores, supermarkets & hypermarkets, and other non-store-based distribution channels.
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Regional Analysis:
The global market for magnetic eyelashes is studied across five major regions, including Asia-Pacific, Europe, North America, South America, and the rest of the world.
The European regional market for magnetic eyelashes held the top position globally in 2020, with a maximum market share of over 38.81% in 2020. The region is likely to maintain the leading position over the review timeframe due mainly to the improvements in the current lifestyles of the consumers. Additionally, the growing consciousness among people related to magnetic eyelashes daily is anticipated to accelerate the regional market's growth over the assessment timeframe.
The Asia-Pacific regional magnetic eyelashes market is projected to exhibit the fastest growth rate over the review timeframe from 2021 to 2028. The region is likely to offer lucrative opportunities to the players in the market. The regional market's growth is being driven by the increasing disposable income of the population and the growing popularity of beauty products in developing economies. Furthermore, the growth in consumer spending on beauty products is projected to boost the regional market's growth over the assessment timeframe.
Competitive Landscape:
The global magnetic eyelashes market is comprised of a strong competitive landscape. The players in the market are adopting several new strategies to enhance their distribution network, financial stability, product differentiation, and brand reputation. The market players aim to reduce their environmental footprint and invest in research and development and strategic growth initiatives such as mergers and acquisitions to strengthen their market position and grow their customer base. The list of prominent players in the global magnetic eyelashes market includes companies such as MoxieLash (US), hsbccbeauty.com (UK), Acelashes (US), Arishine Beauty (US), Ulta Beauty, Inc. (US), Vassoul (US), Emeda eyelash Company (China), KISS Products Inc. (US), ESSYNATURALS (US), Ardell Lashes & Beauty (US), and many others.
Recent Developments:
October 2021 - The leading high-tech eyelash solution in the world, MoxieLash, announced the launch of MoxieLash x Frankie Grande Pride Kit, the limited edition, a beautifully curated collection of magnetic eyelashes intended and inspired by the actor and LGBTQ activist. The new kit is the Moxielash's first co-branding collaboration going beyond just creative designing and editing with the integration of Frankie Grande's motto of "shine bright" that celebrates the concept of loving and accepting yourself all the time.
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