RTD Spirit Market – Overview

Hard liquor has an inelastic demand curve that has continued to grow over the years. Market reports associated with the food, beverages and nutrition sector made accessible by Market Research Future along with published reports on other sectors have been lately put out along with a report on this industry. The market is forecasted to develop at an optimistic CAGR rate over the forecast period.

Growing disposable income levels of individuals is encouraging the growth of this market tremendously. The development of the economies globally is further fuelling the development of the market. The launch of unique and refreshing flavors is anticipated to boost the market positively over the forecast period. Elevated focus on research and development for discovering new flavors is expected to favorably prompt market growth over the forecast period.

Segmental Analysis

The market segmentation on the basis of type, packaging material, and distribution channel. By type, the market for RTD spirits is segmented into rum, whiskey, tequila, vodka, gin, and others. The vodka segment is holding a substantial share due to high consumer preference. Still, the whiskey and rum segments are projected to display stable progress over the forecast period. On the basis of packaging material, the RTD spirits market is segmented into metal, glass, and others. The glass segment is likely to lead the market and record considerable growth over the forecast period. By distribution channel, the market for RTD spirits is segmented into off-trade and on-trade distribution channel. The off-trade distribution channel is governing the market and is projected to carry on its domination over the forecast period. However, the on-trade distribution channel segment is also expected to expand gradually.   

Detailed Regional Analysis 

The market is segmented into regions such as North America, Asia Pacific, Europe, and the rest of the world (RoW). The European region has a leading market share followed by the North American region. Developing economy has led to an upsurge in disposable income owing to which the European region is expected to create a high revenue during the forecast period. Shifting consumer’s preferences among alcoholic beverages will back the sale of RTD spirits in many regions through the forecast period. The key importers of flavored spirits comprises of U.S., Germany, U.K, Spain, and the Netherlands. The high demand for alcoholic beverages particularly amongst the younger population will influence the import and export of RTD spirits in advanced countries.

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Competitive Analysis

The market is comparatively well defined in terms of its value and volume. The availability of a good labor force along with resources is adding to the general market growth. The external factors are influencing the market which is reliant on the techniques and the strategic roadmaps that are deployed by market players. The invention in products and services is the main factor adding to the market's success and swaying the trends that gain prominence in the market. The main success factors and competitors’ tendencies are increasingly improving by the strategies being exploited by market players. Asahi Breweries, Ltd. (Japan), Diageo Plc. (U.K.), Bacardi Limited (Bermuda), Halewood International Limited (U.K.), Suntory Holdings Limited (Japan), Pernod Ricard SA (France), The Brown-Forman Corporation (U.S.) are the major contenders that are shaping the market successfully over the forecast period.

Industry Updates:

Mar 2018 Coca-Cola is introducing a canned version of Chu-Hi, a carbonated drink made with shochu, a spirit distilled from barley, sweet potatoes, or other ingredients.

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