A New Study Title “Customer Analytics Market Size, Status And Forecast 2027” Has Been Featured On Market Research Future.

Market Analysis

The global customer analytics market will touch USD 7.3 billion at a 15% CAGR by 2027, states the latest Market Research Future (MRFR) report.


Advent of Technologies to Boost Market 

The advent of technologies like business process automation, machine learning (ML), and artificial intelligence (AI) for streamlining marketing operations will boost market growth over the forecast. 

Get Free Sample Report @



Growing Need for Personalized Customer Service to offer Robust Opportunities 

The growing need for personalized customer service will offer robust opportunities for the market over the forecast period. Customers expect in being considered as people with unique interests that has shifted the emphasis to personalized brand experiences. 

Restraints and Challenges 

Privacy Concern and Data Security to act as Market Restraint 

The privacy concern and data security may act as market restraint over the forecast period. 

COVID-19 Analysis

The COVID-19 outbreak has adversely impacted the global customer analytics market. This is majorly attributed to the government imposed lockdown to stop the spread of the life-threatening virus. The lockdown has resulted to rapid decline in industrial and business operations including the retail business. Several patterns, however, in customer behavior has been witnessed at the time of the lockdown that can aid the leading companies to improve their products. 

Market Segmentation 

The global customer analytics market is bifurcated into service, solution, organization size, and vertical. 

By service, the customer analytics market is segmented into professional services and maintenance & support services. 

By solution, the customer analytics market is segmented Social Media Analytical Tools, Dashboard, Exact Transform Load or Data Management, Web Analytical Tool, Reporting, Voice of Customer (VOC), and Analytical Tools. 

By organization size, the medium and small enterprises will lead the market over the forecast period. 

By deployment, the cloud segment will dominate the market over the forecast period. 

By vertical, the BFSI segment will spearhead the market over the forecast period. 

Regional Analysis 

North America to Head Customer Analytics Market 

North America will head the customer analytics market over the forecast period. The US & Canada will have utmost market share. The presence of leading customer analytics vendors like SAP, Oracle, Google, Microsoft, and Adobe, the presence of high technology adoption, the presence of several data centers, the adoption of cloud technology, the presence of established automotive industry and IT infrastructure, booming e-Commerce and retail industry, the leading electronic commerce companies like Alibaba and Amazon that need to analyze customer experience regularly and brand management, campaign management, and customer attrition analysis, and the presence of major industry players are adding to the global customer analytics market growth in the region. 

Key Players 

Eminent industry players profiled in the global customer analytics market report include Acxiom, Adobe Systems, Salesforce, IBM, Nice Systems, Verint Systems, SAP, Pointillist, Clickfox and Quadient among others.

The global customer analytics market is both fragmented and also competitive due to the presence of several international as well as domestic industry players. These players have utilized innumerable innovative strategies for staying at the vanguard and also sufficing to the surging need of the customers including contracts, partnerships, collaborations, contracts, new product launches, joint ventures, geographic expansions, and more. Further, they are also investing in numerous research and development activities.


Get Complete Report @


About Us:

Market Research Future (MRFR) is an esteemed company with a reputation of serving clients across domains of information technology (IT), healthcare, and chemicals. Our analysts undertake painstaking primary and secondary research to provide a seamless report with a 360 degree perspective. Data is compared against reputed organizations, trustworthy databases, and international surveys for producing impeccable reports backed with graphical and statistical information.

We at MRFR provide syndicated and customized reports to clients as per their liking. Our consulting services are aimed at eliminating business risks and driving the bottomline margins of our clients. The hands-on experience of analysts and capability of performing astute research through interviews, surveys, and polls are a statement of our prowess. We constantly monitor the market for any fluctuations and update our reports on a regular basis.


Media Contact:

Market Research Future (Part of Wantstats Research and Media Private Limited)

99 Hudson Street, 5Th Floor

New York, NY 10013

United States of America

+1 628 258 0071 (US)

+44 2035 002 764 (UK)