Clean label ingredients refer to food additives that are naturally sourced and have no artificial or chemical process associated with it. Over the past few years, the clean label ingredients market is increasing pervasively. Increasing awareness among consumers about the benefits of clean label food & cosmetics predominantly drives market growth. Consumers nowadays are increasingly demanding food products containing natural and pure ingredients which are fostering the clean label ingredients market.

According to Market Research Future (MRFR), the global clean label ingredients market is expected to perceive exponential growth by 2023. In its recently published research report, MRFR also asserts that the market would register a fabulous CAGR over the assessment period (2017 – 2023). Augmenting demand for clean label additives in significant food and beverages products pushes up the growth of the market. 

Clean label product has become a trend in the food & beverages and cosmetic industry, which, as a result, influences the growth of the market, positively. Additional factors such as changing lifestyle and consumers’ preference for convenience food and packaged & frozen foods are boosting the growth of the market, increasing the use of food additives. Growing health concerns among the growing global population, together with the benefits of clean label ingredients, are fostering the growth of the market.


Global Clean Label Ingredients Market – Segmentation

The report is segmented into four market dynamics to widen the scope of understanding,


By Type                       : Emulsifier, Stabilizer, and Thickeners (EST), Colorants, Flavor, and Preservatives, among others.

By Form                      : Dry and Liquid, among others.

By Application           : Bakery & Confectionery, Dairy & Frozen Desserts, Beverages, Oils & Fats, and Meat Products, among others.

By Regions         : Asia Pacific, North America, Europe, and the Rest-of-the-World.


Global Clean Label Ingredients Market – Regional Analysis

The European region is expected to retain its dominance over the global clean label ingredients market. People in the region are more concerned with their personal health and wellbeing; this alongside, the change in lifestyle are factors driving the growth of the market. Countries such as Germany, and the UK, are significant contributors to the regional market growth.

Moreover, the presence of a sizeable F&B industry and the well-established market players in the region foster the regional market. Furthermore, increasing disposable income alongside, the burgeoning pharmaceuticals industry led by the resurging economy in the region positively influence the growth of the clean label ingredients market.

The clean label ingredients market in the Asia Pacific region is another profitable market, globally. Increasing consumer awareness and high inclination towards using authentic products are allowing the regional market to witness substantial growth. Owing to the government support and the high focus on food & beverage manufacturers in clean label ingredients, the region would register a significant CAGR over the forecast period.

Also, factors such as the increasing importance of the preservation and enhanced shelf life of the food products are expected to boost the market demand for clean label ingredients in the APAC region. Moreover, favorable regulations aimed at promoting foreign investments in pharmaceutical and food & beverage industry is another major factor propelling the growth of the regional market.

The North America clean label ingredients market is growing rapidly, mainly due to the presence of key end-use industries like food processing and beverages. Factors such as the continuous R&D efforts led by the well-developed economy foster the growth of the regional market. The US, backed by the increasing awareness about the benefits of clean label ingredients, accounts for a higher consumption of clean label ingredients.


Global Clean Label Ingredients Market – Competitive Landscape

Highly competitive, the clean label ingredients market appears to be fragmented characterized by the presence of several well-established players. To gain a competitive advantage in this market, mergers & acquisitions, brand reinforcement, and innovations remain key strategies for key players. These players are also making considerable investments in innovation and expansion of their clean label ingredients business. They compete based on price, quality, reputation, service, and distribution channel. The market would witness fierce competition due to the predicted product innovations.

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Major Players

Players leading the global clean label ingredients market include Archer Daniels Midland Company (US), Cargill Inc. (US), Koninklijke DSM NV (The Netherlands), Ingredion Incorporated (US), Kerry Group PLC. (Republic of Ireland), Tate & Lyle PLC (US), DuPont (US), Chr. Hansen A/S (Denmark), Sensient Technologies Corporation (US), and Corbion N.V. (The Netherlands), among others.

Industry/ Innovation/Related News:

July 30, 2019 ---- Ingredion Incorporated (the US), an Ingredient solution provider launched tapioca-based co-texturizer for instant high-water, dry powder mix applications, such as instant hot drinks, soups, and desserts. The new product - Novation Indulge 3620 starch meets the clean label criteria in the UK, France, Ireland, and associated EU legislation, as well as the global ISO Technical Specification. The innovation would further allow manufacturers to tap into the lucrative clean label and natural trends, as the product marks an expansion of clean label functionality in the beverage category to include instant applications, notes the company.

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