Oats Market: Overview
The rising trend of leading a healthy lifestyle during the current pandemic has created multiple opportunities for the growth of the oats market. The millennial generation is health-conscious and is in constant search of food items that are nutritious and affordable. The nutritional value of oats is high as it contains essential vitamins and minerals. Oats contain fiber and reduce cholesterol levels. These aspects have increased the demand for oats and oat-based products. The millennials prefer an oat-based diet to maintain a healthy lifestyle. All these aspects may prove to be a growth booster for the oats market during the forecast period of 2021-2031.
The report on the oats market is important to get insights into the oats market for the 2021-2031 forecast period. The report comprises recent developments, trends, competitive landscape, and regional outlook for an extensive analysis of the oats market. The impact of COVID-19 on market growth is also covered in this report.
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Oats Market: Competitive Landscape
The critical parameters for competition among large companies in the oats market are product quality, product pricing, and customer service. Prominent players strive to develop superior quality products with added health benefits. The combination of oats with several ingredients to enhance the taste and quality of the product are enriching the value chain of the oats market.
Initiatives to expand the regional presence of the market players forms an essential aspect of growth in the oats market. Well-entrenched companies are establishing a global customer base for their services. customer services. Furthermore, the players are collaborating with local sellers, supermarkets, and retail stores to expand their geographical outreach in order be frontrunners in the competition in the oats market. Collaborations and partnerships form an important part of strategic planning among key players in the oats market.
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Some of the key market players operating in the oats market are Quaker Oats, Richardson International Ltd., The Kellogg Company, Morning foods ltd., The ancient grains co., and Bob’s red mill natural foods, Inc.
Oats Market: Key Trends
The inclination of the younger generation towards health awareness and fitness has contributed to the growth of the oats market. The consumption of whole grains lowers the risk of cardiovascular diseases and provides high-value nutrition. Rapid urbanization and the increasing craze for fitness among the millennials can be a game-changer for the growth of the oats market.
The increase in the use of oats in animal feed due to their soluble fiber content has gained the attention of consumers. The high energy content and balanced amino acid content promote the use of oats as animal feed for horses, piglets, and hens. These factors may generate immense growth opportunities for the oats market.
The growing popularity of oatmeal as a daily breakfast has led to a new range of oat-based products. The food range, such as oat-based protein bars and bakery items, are hot selling items in the food industry. The unique variations in the oat-based products may generate massive growth opportunities for the oats market.
Furthermore, oats can also be used in the skincare regime due to their super-nourishing combination with coconut oil which softens the skin and gives it a youthful glow by rejuvenating the skin. These characteristics of oats can benefit the oats market by opening lucrative avenues in the skincare industry.
Oats Market: Regional Prospects
Europe is expected to show a good growth prospect in the global oats market as the growth of oats is prominent in countries such as Italy, Spain, the U.K, and Russia. The health awareness among the people in this region has increased, so the consumption of oats and oat-based products has increased. The rising demand for oat-based products can create a fair chance for the growth of the oats market.
North America can hold a sizable market share owing to the popularity of oats among the American masses. The use of oats in porridge is one of the prominent aspects that has influenced the oats market growth. Further, Asia Pacific may witness good growth due to the rising demand for diet food coupled with nutritional benefits. The Middle East and South Africa regions may also support the growth of the oats market owing to the growing demand for diet foods.
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