The latest report published by TMR on the vital wheat gluten market includes global industry analysis and opportunity assessment for 2019-2027. Revenue generated from the global vital wheat gluten market has been estimated to reach ~US$ 2 Bn in 2019, which is projected to increase at a CAGR of ~4%, to reach ~US$ 2.7 Bn by 2027.

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Growing Demand for Vital Wheat as a Texture and Toughness Enhancer in Pasta and Noodles

Busy and hectic lifestyles are proving beneficial for the growth of convenient and ready-to-eat food and beverage products in the market, especially cereals and snacks. Cereals and snacks are considered as one of the favorites of the working population, which is directly influencing the growth of the vital wheat gluten market. Vital wheat gluten is generally used in snacks and cereals for their structure enhancement. Also, the growing demand for Italian foods, such as pasta, is on the rise, where vital wheat gluten is one of the key components used. Vital wheat gluten has proven beneficial in adjusting the texture and toughness of pasta and noodles.

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Rising Demand for Plant-based Proteins Opening New Growth Avenues for Vital Wheat Gluten

The global market for vital wheat gluten has been driven on a large scale by the increasing demand for plant-based foods and bakery products. Vital wheat gluten is considered as a suitable substitute to non-animal protein amongst vegans, together with nutritional values for lactose-intolerant consumers. Vital wheat gluten has wide-ranging applications in the food & beverage industry, mainly in sports nutrition, nutritional supplements, dairy, bakery and confectionery.

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Health Benefits Associated with Wheat Protein to Increase Consumer Demand

Vital wheat gluten has major protein content of around 86.4%. Vital wheat gluten mainly contains 43% gliadin, 39% glutenin, and 4.4% other proteins, which have numerous health benefits. Several studies have helped in identifying that wheat protein has been incredibly beneficial for health, such as for combating cardiovascular diseases and maintaining cholesterol levels. Wheat protein is considered as the main source of energy and starch, and wheat offers extensive amount of components, which are essential for health, such as phytochemicals, dietary fiber, vitamins (in particular Vitamin B) and mainly protein. Wheat protein also provides adequate nutrition to cancer patients, prevents breast cancer, controls diabetes, reduces stress, and helps in improving memory. Moreover, wheat protein also helps in providing nutrition to infants for better performance and also heals wounds, regulates blood glucose levels with regards to diabetes, and decreases the aging process of the bones and muscles.

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