Bus advertising in Orissa is quickly catching up in the advertising industry; thanks to its low cost and wide distribution. Bus advertisements are apparent night and day. Busses travel long distances and are commonly used at the airport, hotels, treatment centres, hospitals, etc. Bus advertisements are a boon to independent companies, small companies, start-ups and all others that restrict their marketing budget but still want advertising to boost their company profits.

The commercial on the bus has contributed to a swift rise in revenue. Buses operate around the clock on city roads and sit parked near big attractions, waiting for travellers to make the advertisements available to the local crowd. Compared to other advertising media, such as a newspaper, where only a picture is seen, a bus has more of the advantages of a lighting display that is enticing and cost-effective. Buses operate nearly everywhere, from elite and trendy localities to nooks and corners of impassable lanes. Some buses give varying prices for different locations displaying the ad content.

The bus advertisement strategy has been made readily available due to the numerous ad Media building competitions. Private specialist taxi providers are more important to these advertising types since they have hundreds of buses operating across the city with better market offerings to large-scale businesses. Small companies should quickly set up an agency and book space in their chosen target area and for the commercial's desired length. A lot of variety is being provided in the bus advertising market. Markets are bound to evolve with fresh and creative concepts popping up every day. 

The Orissa Roadways Buses are now being used as an aggressive promotional vehicle for numerous brands pursuing a promotion. That's the case because: 

• A successful and efficient outdoor advertisement strategy must reach viewers and participate passively to bring the promotional material to life. This occurs as Orissa buses get the word of marketing of your company in the form of flex-prints through and around Orissa, guaranteeing mass exposure and scope. 
• Since Orissa Roadways buses are the only government bus service agency offering passenger transport in the region, you can be sure of 100 per cent exposure at least twice a day, if not quite as.
• The effect of the branding on Orissa Roadways' buses is greater than the quality of ads on digital platforms. The former has the capacity for more significant and broader access to the public.