The Global Health Coaching Market was valued at US$ 8.14 Bn in 2020 and is anticipated to grow at a CAGR of 6.8% over the forecast period (2021-2030), with an aim to deliver disease prevention programs to patients and at-risk population, thus enabling in achieving healthier lifestyle. The rising awareness for health and wellness among individuals has garnered attention of care givers to provide dedicated coaching services for better health promotion. American College of Sports Medicine has proclaimed the important of health and wellness as an emerging concern in recent years. This has created the rising demand for health coaching programs, with an aim to maintain balanced health and wellness among individuals. The high prevalence of illnesses across global population, primarily due to sedentary lifestyle, has caused inflation in demand for health-related assistance. According to the U.S Centers for Disease Control and Prevention agency, 6 in 10 American adults have a chronic disease, with 4 of those having two or even more. 

Different top key players such as AFPA, Dr. Sears Wellness Institute, ExpertRating, FMCA, Health Coach Institute, Institute for Integrative Nutrition, Regents of the University of California, The American Council on Exercise, The Raw Food Institute and Weljii give the comparative analysis of demand supply chain. In addition to this, it highlights the historical developments, recent trends, and predictions about the future growth of the Health Coaching market.

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Mode of Learning Outlook:

The current digital age with increasing number of internet and smartphone users has led to growing popularity of digital learning models. Major institutes across continents are adopting online mode of delivery for conducting their certification programs. For instance, the Duke Integrative Medicine offers a distance learning course for integrated health coach certification program. This growing digitalization of ecosystem is anticipated to boost the share of online delivery mode in global health coaching market over forecast years. Additionally, with the recent outbreak of coronavirus pandemic the online segment is further anticipated to fuel this trend of online form of learning as institutes have shutdown their campuses for minimizing the spread of this infectious disease.

Duration Outlook:

The duration of certification programs are determined by national and international regulatory bodies as per the level of certification. For instance, as per the International Coach Federation (ICF) guidelines an entry level certification requires a minimum 60 hours of training, 100 hours of coaching and an exam. Whereas a professional coach certification requires 125 hours of training and 500 hours of coaching. The certification programs with less than 6 months duration are witnessing popularity among individuals owing to quick turnaround time. Many major institutes including Wellness Council of America (WELCOA), Health Coach Institute and others are providing short term courses with a duration of 6 months or less to cater this requirement of professionals. These factors are anticipated to drive the share of short duration programs in global health coaching market over forecast years.

Coach Type Outlook:

Corporates are employing health coaches for implementing employee wellness programs and are offering incentives for healthy lifestyle changes like smoking cessation, regular exercise, health screenings and others. These corporate health coaches offer extensive services such as amendments to cafeteria menu, weight loss support and other wellness initiatives for improving and maintaining employee’s health. Larger corporations including Accenture, Ernst & Young amongst others are actively investing in their employees’ health by appointing wellness professionals. Starbucks Coffee Company announced counselling sessions for its employees from April 2020 onwards to improve their mental health. Thus such initiatives are further leading in the growth of health coaching market.

Application Outlook: 

The demand for health coaches providing assistance across general wellness applications such as weight loss, smoking cessation and others is witnessing an upsurge. The lack of physical activity among urban dwellers as well as addictive habits of individuals, is increasing the prevalence of health related issues such as overweight, respiratory illnesses and others. For instance, World Health Organization states that in 2016 more than 1.9 billion adults (18 years and older) were overweight. These health issues can be effectively tackled with wellness guidance on lifestyle and nutrition. High prevalence of chronic conditions is another application owing to which medical professionals are increasing providing wellness & health coaching consultation programs.

Regional Outlook 

North America region registered the highest share in global health coaching market in 2018. The ICHWC stated that U.S has recorded around 20,000 qualified and certified health coaches in 2017 and 1000 new health professionals appeared for health coaching certification exam in the same year. This high number of individuals opting for health and wellness coaching as professions has contributed towards the dominance of North America in global health coaching market. The high presence of geriatric population with around 14 million individuals in U.S itself is further driving the demand for health coaches to provide wellness services related to chronic illnesses.

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