When it comes to ranking well and gaining traffic, it is a very competitive space. One must be on top of their game always as the race is never over. Here are some easy things from a digital marketing company in Victoria BC you can do to keep your online presence relevant.

Google My Business

Keeping one's Google My Business page updated and with the correct info is very important especially for attracting local traffic. Be sure to verify the address as well with a postcard that google sends you. This will give you increased legitiamcy in their eyes and help you rank. Also be sure to keep adding new content on a weekly basis as google loves fresh content. Having a strong google my business page will definitely help keep your web presence competitive.

Schema Markup

Schema markup is a set of protocols that all the search engines agreed upon a few years ago. Essentially they are a bunch of invisible under the surface code that help search engine crawlers to determine what a page is about, where's it's from, that kind of a thing. While many plugins now will more or less do it for you, it can be very helpful to verify that you have schema for all of your pages and that they are marked up correctly.

Reviews

Having good consisnt reviews not only gives you legitimacy in potential custoemrs' eyes, they also do so in google's eyes. Even better is having certain keywords that are industry relevant to your business within those reviews. Be sure to gently ask all of your clients to pass you a reivew. It's generally helpful to send them the link.

Citations

Citations are like digital directories or digital yellow pages. In fact there is a digital yellow pages. Essentially it's best to put yourself in as many directories as possible. The most important part about this is to make sure that all the info are correct and look exactly the same including parantheses and spaces. This will help the search engine bots find you and link you with your real domain, thus giving it some trust.

Conclusion

Ultimately, there are many things you can do to help a site rank. A general rule is if your site is helpful and trustworthy, it will rank well in time.