Global Mobile Marketing Platforms Market Report 2021-2030 is latest research study published by Absolute Markets Insights. This report evaluating the Market, highlighting opportunities, risk analysis, and leveraged with strategic and tactical decision-making support. The influencing factors of growth and regulations with respect to the usage of the information, availability of highly reliable products in the Market, and increase in operational efficiency of Mobile Marketing Platforms Players. The study provides information on Market trends and development, drivers, capacities, technologies, and on the changing dynamics of Global Mobile Marketing Platforms Market.

The key market players profiled in the report include: Key Players in Mobile Marketing Platforms Market are BRAZE, Adobe, Swrve Inc, IBM Corporation, SAP SE, Oracle Corporation, SAP Institute Inc,, Inc., Mobivity

Mobile marketing platforms market stood at USD 275.91 million in the year 2020, and is expected to attain a size of USD 568.92 million by 2030.

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Mobile Marketing Platforms are software solutions which are being adopted by businesses as a part of their multichannel, digital marketing strategy. These platforms are being leveraged to effectively cater to the needs of consumers, determining their personal behaviors and enhancing consumer experience. They are significantly being adopted in different industry verticals such as Retail and E-Commerce, BFSI, Media and Entertainment, as tactical marketing and sales tool and measures. There has been a significant increase in the adoption of mobile marketing platforms in recent years. One of the largest applications of mobile marketing platforms is in the Retail and E-Commerce Industry.

In the industry, these platforms are being used to engage consumers using various communication gateways such as mobile apps, push notification and email marketing.  Apart from this, mobile marketing platforms are also finding their application in the BFSI sector where it is being deployed for in-app marketing to provide highly personalized or customized content and messaging directly to a consumer’s device. The mobile marketing platforms market is further exploring growth opportunities using innovative technologies such as Artificial Intelligence to enhance voice-based interactions.

Segmentation of Mobile Marketing Platforms Market:

By Vertical

  • Retail and E-Commerce
  • BFSI
  • Media and Entertainment
  • Travel and Hospitality
  • Others (Education, IT and Telecom etc.)

By Organization Size

  • Small and Medium Enterprises
  • Large Enterprise

By Region

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • Latin America

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