Organic Tissue Paper Market Share Overview:

Organic tissue paper is majorly used for facial application by skin sensitive consumers. Globally, organic tissue paper made with recycled pulp and bamboo pulp are in huge demand which is driving the introduction of new products under this category. Majority of organic tissue paper are sold one or two layered. Changing lifestyle and increasing awareness among consumer about use of products which are naturally biodegradable is boosting the sales of organic tissue paper since last few years.

Market Forecast:

Globally the Organic Tissue Paper Market share is estimated to escalate at a higher growth rate which is supported by increasing demand of naturally biodegradable personal care products. Rising application of organic tissue paper for facial application is supporting the market growth. Availability of different product type and improved distribution channel is playing the key role for organic tissue paper market growth. 

All these factors contribute to the calculated CAGR of 4.2% of organic tissue paper market during 2017-2023.

Since the outbreak of the novel coronavirus, market frontrunners have been more focused on obviating many of the challenges brought on by the pandemic, which include intensified competition along with disrupted supply chain.

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A case in point, in August 2020, Nature Fluent, a sustainable consumer goods firm, has launched Cottontail, a premium, organic toilet tissue paper that is made completely from bamboo pulp. Every toilet paper roll has been packed in a sealed and recycled-carton tape.

Industry Competitors List Following way

Some of the most significant competitors active in the organic tissue paper industry include BHK Krakow (Poland), Zhangzhou Lianan Paper Co. Ltd. (China), Shanghai Xuanjie Trade Co. Ltd (China), Tropicana Food and Beverages Gmbh (Germany), Greenline Paper Company (U.S.), Weroca Kartonagen Gmbh (Germany), Regent Kimya (Turkey), to mention a few.

Regional Outlook

The organic tissue paper industry has been geographically considered for Europe, Asia Pacific/APAC, North America, along with RoW/rest of the world.

MRFR believes that North America could potentially take the lead in the global market, followed by the APAC market. Canada and the United States/US are the most lucrative markets in the region, thanks to the heightened preference for organic personal care items. Toilet paper witnesses the highest household penetration rate in North America, with a high number of consumers willing to buy high end organic tissue papers but not compromise on quality.

Vast presence of raw materials along with a massive consumer base has made APAC one of the strongest markets for organic tissue paper. The growth is said to be most apparent in the fast-emerging countries of India and China. Spas and hotels are some of the top end-users in the Organic Tissue Paper Market share in the region. Given the expanding hospitality and tourism industry, organic tissue paper market in APAC has garnered significant traction in recent years. Additional growth inducers include the increasing technological innovations in terms of manufacturing of organic tissue paper.

Segmental Insight Analysis

Raw material, layer, end-user, and distribution channel are the key segments analysed in the MRFR report.

Organic Tissue Paper Market share, given the raw material segment, covers recycled pulp, bamboo pulp, mix wood pulp, straw pulp, and others. Organic tissue paper that is made of straw pulp and wood pulp combined is leading the global market, owing to their easy availability.

Organic Tissue Paper Market share, layer-wise, can be considered for one layer, two layer and three layers. Two layered organic tissue paper can observe better growth rate compared to its counterpart in the years to follow.

The main end-users in the Organic Tissue Paper Market share include toilet tissue as well as facial tissue. The organic tissue papers are increasingly being used for facial use, and therefore the segment can record the fastest growth rate over the review period.

The main distribution channels outlined in the study are store based as well as non-store based. Store based distribution channel holds the biggest share in the market. 

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