Small Firms Gain Assistance from British Consumers During COVID-19 Pandemic

It has been difficult for companies in the tiger nuts market to plan, let alone launch a new product amid the COVID-19. Hence, they are adopting new routes such as online marketing and sales to boost product uptake. Small food businesses in the U.K. are benefitting from the support network of Enterprise Nation— a business-to-business service in London, since digital uptake is on the rise. Moreover, British consumers are found to pledge support for small firms during the coronavirus fallout to help them stay buoyant.

Companies in the tiger nuts market are taking cues from startups including STRP’D, which shelved its launch of tiger nuts drink in cafes and instead did rethinking for launching tiger nut flour.

tiger nuts market segmentation

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Clean Labels Help Prevent Potential Side Effects of Tiger Nut Products

The tiger nuts market is expected to reach a valuation of ~US$ 319 Mn by the end of 2030. However, downsides of tiger nuts such as people with digestive issues or sensitivities toward high fiber food might experience bloating, cramping or diarrhea due to overeating. Hence, manufacturers are adopting clean labels to educate consumers about its ingredients and caution statements to prevent side effects of tiger nuts.

Tiger nuts milk is being publicized for the management of weight, cancer, diabetes, and blood pressure, among others. Manufacturers in the tiger nuts market are increasing their production of milk products, since it makes problems less severe for female fertility and erectile dysfunction.

Exogenous Amylases of Industrial or Vegetable Origin Boosts Milk Production

Innovations in tiger nuts milk production are translating into incremental opportunities for companies in the tiger nuts market. However, the presence of starch in the tiger nut tubers limits the yield of the milk, since the carbohydrate gelatinizes during the pasteurization of the milk results in considerable solidification of milk. Thus, manufacturers are using innovative extraction techniques such as exogenous amylases of industrial or vegetable origin.

Exogenous amylases of industrial or vegetable origin helps to increase milk yield as a result of sprouting. With this technique, stakeholders in the tiger nuts market hold promising potentials to produce naturally sweetened milk products.

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Prevention of Colon Cancer, ED Possible with Tiger Nuts Milk

Growing trend of veganism and high prevalence of lactose intolerant individuals are benefitting stakeholders and startups in the tiger nuts market. Tiger nuts milk is found to prevent and cleanse colon cancer, owing to its high fiber content. Its content of vitamin E, magnesium, and moisturizing properties help skin glow of milk consumers. Consumers hunting for omega 3 in plant food are opting for tiger nuts milk products, which are gaining increased popularity for easing erectile dysfunction (ED) in men by facilitating a better flow of blood from the heart to the penis.

Tiger nuts oil is acquiring prominence in beauty and personal care products. This explains why the tiger nuts market is slated to register a CAGR of 7.6% during the assessment period.

Tiger Nuts Oil Gives Rise to Organic, Vegan Cosmetics

Tiger nuts are being used in producing cosmetics. Being one of the superfoods in the plant food universe, tiger nuts are being used to manufacture oil for hair and skin care. Mediterranean Spirit— a manufacturer of organic and vegan cosmetics, is creating awareness about tiger nuts oil for hair and skin care, attributed to its healing and regenerative properties.

Companies in the tiger nuts market are augmenting the advantages of high content of oleic acid, tocopherols, and vitamins in cosmetics. This oil is being obtained by cold pressing the tiger nuts tuber, thus eliminating the hassles of chemical processes during its extraction. In this way, manufacturers in the tiger nuts market can maintain its properties, which help to nourish and soften the hair and skin.