What is VOD?

VOD (Video On Demand) describes a way of accessing content from online libraries. VOD streaming allows audiences to access videos from any compatible device in their leisure time. A few examples of popular streaming services are Netflix, Disney+, and Hulu. These services are designed for entertainment purposes by official partners of the network. On these sites, independent creators cannot upload their content.

There are three types of VOD

 

  • AVOD :

 

AVOD stands for Advertisement-based Video On Demand. It generates funds by the ad insertions into the video. The video was available free to attract as many consumers as possible to the content and ads. Some of the largest video platforms are YouTube, Facebook Watch, Dailymotion, and Twitch. Advertisements are usually displayed before the video, or in the middle of the video, or at the end of the video. They are skippable, non-skippable, or could be skippable after a few seconds.

 

  • SVOD :

 

SVOD stands for Subscription-based Video On Demand. It is one of the most popular revenue models of VOD services. In this, consumers pay a monthly or yearly subscription fee to access the provider’s video content. Each subscription plan like basic, standard, premium unlocks additional features and options. SVOD is also called pay-per-view (PPV).

 

  • TVOD :

 

TVOD stands for Transactional Video On Demand. TVOD lets the consumer pay for a particular video which they wish to view. TVOD is divided into two purchasing options for the consumer: 

  1. Download to rent (DTR).
  2. Download to own (DTO). 

Major Components of VOD Streaming Platform :

1. Set up a VOD content strategy

In most business activities you should have a defined objective for your on-demand content and a strategy that will achieve this objective. Setting goals and Key Performance Indicators (KPIs) will help you answer many questions like the type of videos that you should create or the software and hardware solutions that you will need.

2. The Right VOD streaming platform for your business

Your video strategy and campaigns are defined by the quality and robustness of the platform that you use. A VOD platform will help you create, organize, publish, and monetize video content uniquely and efficiently. A good enterprise-grade VOD platform will let you build a branded landing page. By which your audience will interact with your content.

3. Produce your content

If you define a video strategy you can start creating or commissioning content. Depending on your purpose, it could be good practice to populate a video library with sufficient content to access viewers to browse and consume more. It is very important to consistently create new content to give the viewers. New videos also have the talent of feeding new life into older videos, as viewers click through them to watch more content.

4. Promote your content

Promotion is the key factor in getting your content noticed. Promotion ranges from notifying the relevant employees, within your organization with a link to large-scale mailing and paid advertising campaigns. Social media can play a vital role here, too, depending on where and how your target audience can be reached.

5. Security and privacy

An EVP handles company information and assets. Video content may be sometimes public or confidential. To protect their VOD content enterprises must rely on digital rights management (DRM) and robust encryption.

SSO authentication (Single Sign-On) and Permission-based access control and gives the enterprise the possibility to view the VOD content on a per-case basis.

6. Reliability

In the VOD platform, the main task is to deliver 100% reliable stream. The top-tier CDNs and Adaptive Bitrate Streaming (ABR) will ensure an optimal viewing experience through any bandwidth, on any device, and at any scale.

7. Flexibility

An enterprise-grade platform should have enough transcoding options to be as democratic as possible and access to CMS and media player APIs and SDKs (developer tools) to enable deep customization. 

An enterprise-grade platform will operate behind the scenes. This means the platform and should be able to create a 100% branded experience for its audience. A business channel on YouTube is still branded as it will display ads and promote competing videos alongside the company’s content. The most important factor to measure an EVP in editing tools is captioning, translation, analytics, search, and indexing. So, make sure your plans and goals for your VOD content are covered and enabled by the relevant tools and features of your platform.

VOD for Enterprises 

The core promise of VOD is to give audiences the content which they want, whenever they want, and on their preferred device.

An efficient  VOD enables businesses to reach their viewers at a time when they are more receptive to the message of the content,  for branding, educational, or sales purposes.

The viewer will take the desired action during or at the end of the video, such as clicking on the company website by submitting personal details or even buying company products or services online. Data feedback is an invaluable source of information for the Marketing department. Information such as views, click-through rate (CTR), conversion, etc., enables the exact measurement of the video campaign’s return on investment. User data like demographics, help marketers to understand their audience and adapt their strategy accordingly.

VOD content targets customers or users such as product videos, courses, conferences, tutorials, marketing, and sales events. Companies use more Video On Demand for internal purposes, especially in the case of the Covid-19 pandemic. It is commonly used as a format for employee training modules and also in internal communication.

Benefits of VOD 

Convenience: Using keyword searches, viewers can search through the video library and can watch their choice of content whenever and wherever if they please.

Sharing: Videos can be shared with audiences and they can watch them at any time at their convenience. 

Navigation: Chapter markers are used for a specific section in the video.

Content variety: There are many contents available in VOD Streaming.

Reach:   Without any time restrictions due to the prevalent availability, content creators can tap into any demographic segment without geographical and screens in the internet space. 

To know more : https://www.webnexs.com/blog/top-10-benefits-video-demand-traditional-tv-advertising

Affordable Promotions: Buying prime time spots for TV commercials was higher compared to launching commercials in an online space.

Compatibility: With a quick start-up it provides a high-quality viewing experience over broadband internet.

Summary:

If you have compared video consumption then and now, the ability to watch video content without the limitations of a broadcasting schedule is short of revolutionary. The VOD industry is an evolving industry. Tech companies are constantly researching various ways to improve video encoding technology, bandwidth, and hardware, for the benefit of consumers and industry players.