Market Outlook

Invert Sugar is made by the chemical breakdown of sucrose to fructose and glucose, by the action of acid or heating, and as fructose is a natural sweetener and is sweeter than sucrose it could be used as an alternative for sugar or honey in, any food recipes but its amount can vary because of its property of providing more sweetness than the actual sugar and hence used less. The name invert sugar comes from its specific angle of rotation due to the presence of optical isomers present in the mixture of fructose and glucose. It has a wide range of applications in the bakery, confectionery and also in making honey without the bacterial activity which is 100% pure. The acid extraction of invert sugar is very costly hence an enzymatic process has been involved in which the use of chemicals or acids are completely discontinued due to which the invert sugar which is produced is very healthy the only drawback in using invert sugar was its production cost which is now resolved. Moreover its low temperature and ph. requirement, 100%yeild, and better taste have made this enzymatic extraction of invert sugar highly useful for the industrialists.

Increasing Demand for Invert Sugar Owing to the Rising demand of Sugar Alternatives

According to the National Institute of Diabetes and Digestive and Kidney Diseases in 2017, 30.3 million people in the U.S. are suffering from diabetes. This means there is an immediate requirement of sugar alternatives in the nation, also, the number of obese people is increasing day by day. According to World Health Organization in 2016, nearly 650 million people are obese across the world that means it opens considerably a large market for the invert sugar across the globe because of the presence of fructose in it which is a natural sugar and is 1.8 times as sweet as sucrose.

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Global Invert Sugar: Market Segmentation 

On the basis of nature, the global invert sugar market has been segmented as-

  • Organic
  • Conventional

On the basis of Industry invert sugar market has been segmented as-

  • Food Industry
    • Baking
    • Topping
    • Honey
    • Jams and Jellies
    • Confectionary
  • Beverages Industry
    • Squashes
    • Lemonade
    • Sport drinks
    • Soft Drinks
    • Juices
  • Pharmaceuticals Industry
    • Cough syrups
    • Glucose and fructose based intravenous fluids

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Global Invert Sugar: Key Players

The global invert sugar market is increasing because of its enhanced flavors and better texture. It's 20% less carbohydrate concentration when compared to table sugar help attract consumers of all age groups as well the health-conscious ones. Some of the global key manufacturers and suppliers of invert sugar are-Multi Products Pvt. Ltd., Ragus Marketing, NORDZUCKER, International Molasses Corporation, CSC Sugar, Archer Daniels Midland Company, Euro sweet GmbH, INVERT SUGAR INDIA LTD., Rahul Sugar Products, ZUCKERHANDELSUNION GMBH & CO. KG, Honey Sugar Product. Except them, more industrialists and manufacturers are showing a keen interest in the invert sugar as the demand for invert sugar is rising tremendously by the end-users due to its no effect in the insulin level of the body.

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Opportunities for Market Participants:

Invert sugar has an extremely wide market owing to its special features like- increasing the shelf life of a product. Also, the key participant of invert sugar is fructose which is a plant-derived sugar and is beneficial for the diabetics’ patients as, it has a less or negligible effect over the blood glucose level and insulin secretion level, so it is comfortably recommended for diabetics patients in their diets as a sugar alternative. The giant players such as- Eurosweet GmbH, ZUCKERHANDELSUNION GMBH & CO. KG is focusing on increasing the invertase method of extraction of invert sugar rather than the conventional acid hydrolysis method. To stabilize their big chunks that are utilized in manufacturing to this invert sugar, moreover, the invert sugar manufacturers are expecting to supply in processed food, canned fruits, and dairy product industries, which will again open new sources of revenue generation for the invert sugar manufacturers.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

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