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Salesforce MCC-201 (Marketing Cloud Connect Essentials) exam is designed to test your knowledge of Marketing Cloud Connect, which is an integration tool that connects Salesforce Sales and Service Cloud with Marketing Cloud. MCC-201 exam is meant for professionals who want to gain expertise in using Marketing Cloud Connect to synchronize data, personalize customer experiences, and automate marketing campaigns across different Salesforce platforms. MCC-201 exam consists of 60 multiple-choice questions and lasts for 90 minutes.

Salesforce MCC-201 (Marketing Cloud Connect Essentials) Certification Exam is designed to validate the knowledge and skills of individuals in integrating and managing Salesforce Marketing Cloud with other Salesforce products. Marketing Cloud Connect Essentials certification exam is ideal for professionals who are responsible for configuring, implementing, and managing Marketing Cloud Connect.

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Earning the Salesforce MCC-201 (Marketing Cloud Connect Essentials) Certification demonstrates a candidate's commitment to mastering Marketing Cloud Connect, which is a critical component of the Salesforce platform. Marketing Cloud Connect Essentials certification is highly valued by employers and can lead to career advancement opportunities in the marketing cloud industry. Additionally, the certification provides professionals with the skills and knowledge needed to help their organizations achieve marketing automation success.

Salesforce Marketing Cloud Connect Essentials Sample Questions (Q34-Q39):

As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practice for font usage in email?

  • A. Use a web-safe font for text that closely matches the brand's custom font.
  • B. Edit an email's HTML to list the custom brand font in the style tag's font-family property.
  • C. Build an email as one image, with all text saved in the brand font.
  • D. Build an email using multiple images, with all text saved in the brand font.

Answer: A

Northern Trail Outfitters wants to have a periodic, dynamic newsletter send to a set data extension, but the data in this data extension will be regularly updated and the subscribers inside could be removed/added multiple times.
What option should speed up the delivery while meeting these criteria?

  • A. Scheduled Automation using a Send Activity
  • B. Single Send Journey
  • C. Scheduled Automation utilizing Triggered Send Emails
  • D. Journey that allows re-entry after exiting

Answer: A

Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third-party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key.
What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?

  • A. File Transfer > Import File > Query > Data Extract > File Transfer > Import File
  • B. File Transfer > Import File > Data Extract > File Transfer > Import File
  • C. Import File > Query > Data Extract > File Transfer > Import File
  • D. Import File > Data Extract > File Transfer > Import File

Answer: A

A B2B customer notices they have a large number of subscribers marked as 'Held'. During troubleshooting, they realize these were soft bounces from overwhelming the email servers of many of the small companies with which they do business.
What step(s) should the customer take to move those subscribers back to 'Active'?

  • A. Use a SQL query to change all subscribers with a status of 'Held' to 'Active' in All Subscribers.
  • B. Use Contact Builder to mass update all 'Held' subscribers to 'Active' status.
  • C. Subscribers with a status of 'Held' should be re-enabled by contacting support.
  • D. Extract subscribers who have a status of 'Held', then import subscribers as 'Active'.

Answer: D

A financial services customer wants to send email to customers who log in for the first on a new IP. This message should be deployed as fast as possible due to its sensitive content. The message contain information related to the login IP.
What should a consultant recommend to deploy the email?

  • A. Use a User-Initiated Emails Interaction.
  • B. Execute a Triggered Emails Interaction.
  • C. Inject the subscriber into a Journey.
  • D. Use the Transactional Messaging API.

Answer: D


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