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If you are still unsure whether to pursue Salesforce MKT-101 exam questions for Salesforce Build and Analyze Customer Journeys using Marketing Cloud exam preparation, you are losing the game at the first stage in a fiercely competitive marketplace. Salesforce MKT-101 Questions are the best option for becoming Salesforce Build and Analyze Customer Journeys using Marketing Cloud.

Earning the MKT-101 certification demonstrates that the candidate has the skills and knowledge required to design, execute, and optimize customer journeys using Marketing Cloud. It also demonstrates the candidate's commitment to staying up-to-date with the latest trends and technologies in the field of digital marketing.

Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q101-Q106):

NEW QUESTION # 101
Northern Trail Outfitters sends emails for Password Resets from their web store when requested. An SMS message should be deployed if the password reset email is not sent.
What processes should they utilize to ensure a timely delivery across email and SMS?

  • A. Triggered send definition, and use API response to determine and send API call to trigger an SMS password reset
  • B. Triggered send definition and use data extract Not Sent to a data extension then send SMS to those failed sends
  • C. Transactional email send with the event notification service response to determine and trigger an API call to an SMS message
  • D. Multiple path journey with engagement split if password reset link clicked; if link not clicked, then SMS Password Reset activity

Answer: C


NEW QUESTION # 102
How can AMP script customize email messages?
A: Provide advanced content personalization
B: Insert responsive content based on the user's viewing device.
C: Automate the flow of creating email messages.
D: Automate the template creation process.
1. Northern Train Outfitters wants to display different content
areas based on the subscriber data.
What can be used to accomplish
this? Choose 2 answers

  • A. Profile Mapping
  • B. Personalization Strings
  • C. AMP script
  • D. Dynamic Content

Answer: C,D


NEW QUESTION # 103
A customer frequently holds seminars and other events to interface with their customers. They plan to do the following:
*Use SmartCapture forms to write data into event registration data extensions.
*Cross-reference the records in each registration data extension with corresponding invitation email sends.
*Send a follow-up email to customers who click on the registration link in the invitation email, but do not complete registration.
Which skill is needed to build an efficient solution?

  • A. CSS
  • B. AMPscript
  • C. HTML
  • D. SQL

Answer: B


NEW QUESTION # 104
Northern Trail Outfitters (NTO) is creating a birthday journey and one of the requirements is to divert anyone who has redeemed the promotional code before reminder emails are sent on the 15th and 20th of each month. Their transactional information, which includes redeemed promo codes, Is housed in a separate data extension than the one used for Journey injection. NTO needs to use an attribute to attribute comparison on the customer number field in the Journey source and transaction data extensions.
Which activity would they use to accomplish this?

  • A. Decision Split Activity using only Contact Data
  • B. Decision Split Activity using only Journey Data
  • C. Decision Split Activity using both Contact and Journey Data
  • D. Einstein Split Activity

Answer: C


NEW QUESTION # 105
Northern Trail Outfitters (NTO), a longtime Marketing Cloud customer, has decided to adopt Journey Builder to help with the execution of their marketing programs. NTO does not want to duplicate efforts within the platform and has asked if they could stop using Automation Studio Entirely.
Which three tasks would a consultant suggest for using Journey Builder instead of Automation Studio?

  • A. Designing decision logic via an intuitive user interface
  • B. Building simple segmented campaigns without SQL queries
  • C. creating customer segments from multiple data extensions
  • D. Setting behavior-based goals
  • E. Processing zipped and encrypted file containing subscriber data

Answer: A,B,E


NEW QUESTION # 106
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