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Salesforce Marketing-Cloud-Consultant (Salesforce Certified Marketing Cloud Consultant) Certification Exam is designed for professionals who want to demonstrate their expertise in marketing automation and Salesforce Marketing Cloud. Salesforce Certified Marketing Cloud Consultant certification is essential for individuals who want to enhance their knowledge and skills in planning, executing, and optimizing marketing campaigns using Salesforce Marketing Cloud.

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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q99-Q104):

A Marketing Cloud user needs the email addresses of everyone who unsubscribed from a particular email send. This user does NOT know SQL and does NOT have access to the Enhanced FTP account.
What functionality should be used to retrieve the necessary data?

  • A. Data Views
  • B. Tracking Extract
  • C. My Reports
  • D. My Tracking

Answer: D

With my Tracking user can create a list, view in browser or download as an attachment with the subscribers meeting the criteria

NTO has to import a file that will be different every time.
What method should be used?

  • A. Update
  • B. Add and Update
  • C. Add Only
  • D. Overwrite

Answer: D

Northern Trail Outfitters recently purchased Marketing Cloud to start running cross-channel campaigns. They are looking for guidance on which value to use as the subscriber key.
Which two options should the consultant recommend? (Choose 2 answers)

  • A. Email
  • B. CRM ID
  • C. Mobile Device ID
  • D. Loyalty Program Number

Answer: A,D

Northern Trail Outfitters (NTO) uses Marketing Cloud to connect with its individual consumers, retailers and wholesale buyers, and its corporate apparel customers. Marketing Cloud is currently configured with data extensions containing Store, Order, Product, and Contact information. NTO is in the process of implementing Data Designer and linking its data extensions.
How should consumers, retailers, and wholesale buyers be defined in Data Designer?

  • A. Many-to-Many Relationship
  • B. One-to-One Relationship
  • C. Population
  • D. One-to-Many Relationship

Answer: D

A retail company wants to create journeys to target subscribers based on website behavior. They have identified three separate groups: customers who searched for an item, abandoned a cart, and made a purchase.
Which three questions should the consultant ask to design the data structure for this solution? (Choose three.)

  • A. How many messages should be included in each journey?
  • B. How are subscribers identified in your web analytics?
  • C. Should customers exit the journey when the goal is met?
  • D. Should a single customer exist in multiple journeys at the same time?
  • E. How long after the behavior occurs will a subscriber need to enter a journey?

Answer: B,D,E


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