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Topics of Salesforce Marketing cloud email specialist Exam

Aspirants must know the exam topics before they start of preparation. Because it will really help them to prepare for below conceptsMarketing cloud email specialist exam dumps will include following topics :

1. Email Marketing Best Practices (15%)

  • Given a customer scenario, apply best practices of communicating with a population.
  • Given a customer scenario, recognize situations where legal compliance may be an issue during an email campaign.
  • Given a customer scenario, differentiate elements of an email that can impact message deliverability.
  • Given a customer scenario, evaluate the elements and techniques of email marketing to design an effective email campaign.
  • Given a customer scenario, demonstrate appropriate and effective subscriber acquisition methodologies.

2. Email Message Design (13%)

  • Given the desired output requirements, recommend strategies to A/B test email elements.
  • Given the desired output functionality, recommend methods for creating responsive emails.
  • Given a customer scenario, recommend email design best practices to implement.
  • Given a desired sending process, recommend Marketing Cloud tools to use when preparing an email for send.
  • Given an email message design, determine the correct use of Approvals.

3. Content Creation and Delivery (18%)

  • Given a scenario, send and deploy an email campaign to meet the customer requirement.
  • Given a scenario, create and customize an email message to meet a customer's need.
  • Given a scenario, know how to manage content needed to deploy a customer's email campaign.
  • Describe various send capabilities in the Email application.

4. Marketing Automation (19%)

  • Given a scenario to manage customer data, configure the appropriate marketing automation tools.
  • Given a customer scenario, recommend the appropriate marketing automation solution.

5. Subscriber and Data Management (28%)

  • Given a customer's business requirements, determine how to import data into Marketing Cloud as per best practices.
  • Given a customer scenario, recommend the marketing unsubscribe subscription management solution that meets the requirement based on customer frequency, permission, and preferences.
  • Given the desired output requirements, set up Subscriber Lists and Data Extensions in the Marketing Cloud.
  • Given a customer's business requirements, configure segmentation tools to accurately model subscribers and data.

6. Tracking and Reporting (7%)

  • Given an email campaign, describe the steps involved to analyze the performance results.
  • Given a need to run reports, configure and run Marketing Cloud ad hoc and automated reports.
  • Given a customer scenario, explain the different metrics available for email campaigns and what each one means.

>> Hot Marketing-Cloud-Email-Specialist Questions <<

Salesforce Marketing-Cloud-Email-Specialist Latest Torrent, Marketing-Cloud-Email-Specialist Complete Exam Dumps

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q74-Q79):

Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors.
Which automation activity and configuration setting should be used to import decrypted information to a data extension?

  • A. Manager Files in File Transfer.
  • B. Configure Field-Level Encryption in import file.
  • C. Specify character encoding in import file.

Answer: A

Which is a benefit of Quick Send?

  • A. Quickly send single Marketing Cloud messages to leads, contacts, or person accounts.
  • B. Quickly send multi-message campaigns to leads, contacts, or person accounts.
  • C. Quickly send Salesforce emails to leads, contacts, or person accounts.
  • D. Quickly approve Campaign Members for sending.

Answer: A

Northern Trail Outfitters Is building a data extension that will store preference data for the its subscribers.
Which settings should be enabled to allow a SQL Query Activity to update the data extension?

  • A. Primary Key
  • B. Nullable
  • C. Is Sendable

Answer: A

The marketing team at Northern Trail Outfitters is concerned about its email deliverability rates over the last three months.
Which remediation tactic should be used to improve deliverability?

  • A. Broaden segmentation criteria to reach more diverse audiences.
  • B. Scale back sending for specific ISPs until the issue subsides.
  • C. Increase the frequency of email sending to boost engagement.

Answer: B

Northern Trail Outfitters (NTO) would like to improve email open rates to increase subscriber engagement and improve deliverability.
What action should NTO take to increase open rates?

  • A. Add a clear, brief, and urgent call-to-action.
  • B. Use images, not text, to improve email look and branding.
  • C. Send earlier in the day to give subscribers more time to check email.
  • D. Include relevant preheader text in every email.

Answer: D


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