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The MB-220 exam consists of 40-60 multiple-choice questions that need to be completed within 180 minutes. Candidates who take this exam are expected to have a good understanding of the marketing business processes and the Dynamics 365 Marketing application. They should also be able to configure the Dynamics 365 Marketing application, design and implement marketing campaigns, and analyze campaign performance using various marketing tools.

Microsoft Dynamics 365 Marketing Functional Consultant Sample Questions (Q95-Q100):

NEW QUESTION # 95
Your company is interested in gaining additional insight into customer journeys.
You have been tasked with analyzing contacts insights.
From the options presented, which three types of interactions are analyzed in Dynamics 365 for Marketing for contacts and lead? (Choose three.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

  • A. Event interactions
  • B. Survey interactions
  • C. Web interactions
  • D. Appointment interactions
  • E. Telephone interactions

Answer: A,B,C

Explanation:
Section: Topic 8, Configure and analyze customer responses
Explanation/Reference:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/insights#categories


NEW QUESTION # 96
You need to complete the webinar configuration for events.
What should you do?

  • A. Add a webinar provider.
  • B. Provide your Dynamics 365 for Marketing login credentials.
  • C. Specify the URL for the Dynamics 365 for Marketing application.
  • D. Create at least one template for use with event registration.

Answer: A


NEW QUESTION # 97
You are a functional consultant at Contoso. The EMEA sales manager wants you to configure Contoso's
landing page settings to capture activities by existing leads and contacts located in Belgium.
You already configured the Default Marketing Page Configuration for Landing pages.
What should you do next to achieve your goal?

  • A. Update the Belgian landing page Matching Strategy.
  • B. Update the Default Matching Strategy located in Marketing settings.
  • C. Update the Default Matching Strategy located in Landing Page settings.
  • D. Update the Matching Strategy for the landing page in the Customer Journey.

Answer: A

Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/mkt-settings-landing-pages


NEW QUESTION # 98
You are a marketing analyst at Contoso Ltd.
The marketing department would like you to provide survey responses from their Customer Success Survey
from this past fiscal year. Approximately 6,500 responses were received.
They would like each survey to be a single row, with the responses as a column for their analysis.
What should you do?

  • A. Open the project in Dynamics 365 Customer Voice. Select the survey in the reports section, and select
    export all. The responses are downloaded in an Excel File.
  • B. Use Advanced Find to query the CDS. Set the "Look For" to Dynamics 365 Customer Voice survey
    responses. Export to Excel.
  • C. Open the project in Dynamics 365 Customer Voice. Select the survey in the reports section, and select
    export all. The responses are downloaded in a CSV File.
  • D. Use Advanced Find to query the CDS. Set the "Look For" to Dynamics 365 Customer Voice survey
    questions responses. Export to Excel.

Answer: C

Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-voice/survey-report


NEW QUESTION # 99
You are the marketing manager at Contoso, Ltd. Your team has created a survey and sent it out through email for responses.
You would like to export the responses for further analysis.
Which export file format should be used to complete this task?

  • A. docx
  • B. xml
  • C. pdf
  • D. csv

Answer: D

Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-voice/survey-report


NEW QUESTION # 100
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