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Salesforce MKT-101 Exam Syllabus Topics:

TopicDetails
Topic 1
  • Message Testing, Delivery, and Email Marketing Best Practices
Topic 2
  • Email Message Design and Creation
  • Marketing Automation
Topic 3
  • Subscriber and Data Management
  • Analytics and Troubleshooting
Topic 4
  • Introduction to Salesforce Marketing Cloud
  • Summary

Salesforce MKT-101 is an exam designed to test the knowledge and skills of individuals who want to build and analyze customer journeys using the Salesforce Marketing Cloud platform. The exam covers a wide range of topics, including email marketing, mobile messaging, social media advertising, data management, and analytics. It is an excellent opportunity for marketing professionals to showcase their expertise in the field and demonstrate their ability to leverage the power of Marketing Cloud to drive business growth and customer engagement.

To prepare for the MKT-101 exam, candidates must have a strong understanding of the Marketing Cloud platform's features, functionalities, and best practices. The exam assesses their ability to design, implement, and measure marketing campaigns across multiple channels, including email, mobile, social media, and web. Candidates must also be familiar with customer journey mapping, segmentation, personalization, and automation, as these are essential elements of the Marketing Cloud platform.

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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q147-Q152):

NEW QUESTION # 147
A consultant configured a triggered send definition in Sales Cloud for a customer using Marketing Cloud Connect, The trigger is on a Custom Object called 'Shipments' and is enabled for Triggered Sends in Setup.
Which two configuration requirements should be considered when troubleshooting? (Choose 2 answers)

  • A. There is a Master Detail Relationship from Contact to Shipment.
  • B. An Apex Trigger is created on the Shipment object.
  • C. The Shipment object is on the Account Related List.
  • D. The Shipment object requires a Lookup to Lead or Contact.

Answer: C,D


NEW QUESTION # 148
What is a table within the application database that stores sendable subscriber data as well as relational data like
purchases, inventory, rewards programme data?

  • A. List
  • B. Data List
  • C. Data Table
  • D. Subscriber Table
  • E. Data Extension

Answer: E


NEW QUESTION # 149
TO would like to evaluate which email content customers click most frequently. The email team wants to track click behavior for all linked hero image using the naming convention
"Hero CTA".
What are two method two ensure click behavior on these images is tracked with this naming convention.

  • A. Include "Hero_CTA" in the link filename for each hero Image
  • B. Add ""Hero_CTA" to the traking alias field for each link
  • C. Include an alias attribute in each anchor tag and populate it with "Hero_CTA"
  • D. Include "Hero_CTA" in the link tooltip field for each link

Answer: A,C


NEW QUESTION # 150
Northern Trail Outfitters is sending email messages using Marketing Cloud Connect through the Sales Cloud user interface. All of their sends initiated from Sales Cloud have a status of failed.
What should the consultant do to diagnose the issue?

  • A. Change the connection option to Scope by User.
  • B. Manually clear the OAuth token to refresh the connection.
  • C. Ensure the System User is assigned the Standard User Profile.
  • D. Initiate a log to troubleshoot package-related API calls.

Answer: D


NEW QUESTION # 151
A marketer needs to create an attribute named Gender that has a drop-down menu with appropriate values in the Profile Center. How can this be accomplished? (Choose 2)

  • A. Select the attribute as required
  • B. Set a custom maximum length of six
  • C. Create restricted values
  • D. Select the data type as Text

Answer: A,C


NEW QUESTION # 152
......

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