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Salesforce MKT-101 Exam Syllabus Topics:

Topic 1
  • Introduction to Salesforce Marketing Cloud
  • Summary
Topic 2
  • Email Message Design and Creation
  • Marketing Automation
Topic 3
  • Message Testing, Delivery, and Email Marketing Best Practices
Topic 4
  • Subscriber and Data Management
  • Analytics and Troubleshooting

Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q112-Q117):

A user in the MC wants to use salesforce custom object data for segmenting and personalization.
How should the consultant approach this requirement?

  • A. Create a custom report type that contains the contact or lead ID, email address, and custom object data, then from the marketing cloud, import into a Salesforce Data extension. Use AMPScript in the email to call data
  • B. Export report data from the sales cloud and import into a marketing cloud synchronized data extension. Use a filter activity to produce a sendable data extension. Create an email send activity in Automation Studio
  • C. Map the custom objects to the profile center and use the email editor to insert the custom data. Create a user-initiated send to associate the email to the largest audience and return tracking data.
  • D. Sync contact and custom objects with Data Stream and send from Synchronized Data Extension with Salesforce email send. Ensure there is a lookup relationship to a contact or lead record.

Answer: A

A 15 person management team wants to review test emails built in email studio prior to live
deployment based on content that is personalized for them but it clearly noted as a test email
what is the safest most effective way for a marketer to accomplish this task without the
compromising email content.

  • A. create a test data extension composed of the management team and test send to the test
    data extension
  • B. create a list composed of the management team prepare test to the subject and use the send
    flow to send email to the list.
  • C. find each individual with subscriber preview and test send to each individual recipient
  • D. create a data extension composed of the management team create a user initiated send definition, select the email prepare test to the subject, select the data extension and send the email.

Answer: D

Which two features can be inserted into the code using a system-defined code snippet when creating a custom HTML Paste Email within Content Builder? (Choose two.)

  • A. Track Email Opens
  • B. Stored Content Boxes
  • C. Link Tooltip
  • D. Physical Mailing Address

Answer: A,D

Northern Trail Outfitters (NTO) has noticed a decrease in open rate across all email campaigns. NTO is concerned its sender reputation may have been negatively impacted by a recent import of subscribers.
Which metric should be analyzed as a possible indicator of bad sender reputation?

  • A. Send volume
  • B. Block bounces
  • C. Click rate

Answer: B

Northern Trail Outfitter historically received a bulk data file from a vendor per day in its Marketing cloud SFTP. The vendor is updating its sending cadence and will be delivering files over approximately eight hours throughout the day. The files will maintain the same naming convention and include a timestamp.
Which update should be implemented to the automation to process the fries as they are received while minimizing network?

  • A. Replace the Schedule with File Drop and use a filename pattern
  • B. Implement an API to start an automation with every file transfer.
  • C. Replicate the automation and schedule mem to execute server eight hours

Answer: A


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