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Salesforce Marketing Cloud Connect Essentials Sample Questions (Q34-Q39):

NEW QUESTION # 34
Northern Trail Outfitters has master data extension of 880,000 subscribers they want to randomly split into 11 groups to test different messaging strategies.
How could this be accomplished?

  • A. Create a random data extension within Email Studio.
  • B. Use Journey Builder with a random split activity.
  • C. Use Automation Studio with a random split activity.
  • D. Create a random data extension within Contact Builder.

Answer: A


NEW QUESTION # 35
A publishing company has presented the following:
* A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days.
* A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical.
* The customer's expiration date is included in the data file.
What component should the customer's solution include?
Choose 3 answers

  • A. Suppression list
  • B. Automation Studio
  • C. Template-based emails
  • D. Triggered Send
  • E. Data Filter

Answer: B,C,E


NEW QUESTION # 36
Northern Trail Outfitters sends a monthly newsletter to top shareholders and has a business need to handle replies to their CEO. They have a Reply Mail Management (RMM) Configuration in their setup, and the team would like the reply email address to appear as a real email address in the subscriber's mail client when replying. This email address seen in the email client for reply should not be the actual CEO's email address.
How should they ensure this is accomplished?

  • A. Create Sender Profile using the custom setting of direct forwards to an alias email address that can redirect replies to the CEO's inbox.
  • B. Create Sender Profile using the RMM auto-forward feature and configure the "Use Specified Information" email information.
  • C. Set email reply address to CEO's email address; RMM will direct the emails to that email address and provide the needed filtering.
  • D. RMM accounts are unable to support this behaviors.

Answer: D


NEW QUESTION # 37
Northern Trail Outfitters wants to import new contacts gathered from an external web form. The entries are being collected at high frequency, potentially thousands per minutes. The data does not need to be immediately ingested into Marketing Cloud as it is used in a daily scheduled automation.
What Should be recommended?

  • A. Create this as a Journey Data Source via Journey Builder.
  • B. Recreate this external web form inside Marketing Cloud.
  • C. Push each new record into Marketing Cloud vis Platform Event API on form submit.
  • D. Perform a daily bulk export to SFTP for import via Automation.

Answer: D


NEW QUESTION # 38
Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf of the subscriber's account representative without segmenting the audience by sales representative.
How should this distributor-specific sender profile be configured in the Marketing Cloud?
Choose 2 answers

  • A. Populate substitution strings in the sender profile for the profile attributes containing from name and from email values.
  • B. Pick "Choose from list," selecting the from name and from email values from the list of account users.
  • C. Utilize data extension AMPScript lookups to dynamically populate the from name and from email values.
  • D. Match the external keys of the sender profile and data extension containing account representative details.

Answer: A,C


NEW QUESTION # 39
......

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