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Introduction to Salesforce Pardot-Specialist: Salesforce Certified Pardot Specialist Exam

The Salesforce Certified Pardot Specialist credential is designed for individuals who would like to demonstrate their skills and knowledge in designing and building marketing campaigns within Pardot. The candidate would know how to build strategic marketing processes that incorporate different tools like email marketing, lead generation, lead qualification, and can use reports to make data-driven decisions.

Salesforce Certified Pardot Specialist Exam Sample Questions (Q95-Q100):

NEW QUESTION # 95
What information can you access on the Prospect List?

  • A. Prospect's Email Address
  • B. Prospect's Score
  • C. Prospect's Company
  • D. Date of when prospect converted from a visitor
  • E. Prospect's Title
  • F. Prospect's Name
  • G. Date of prospect's last activity
  • H. Prospect's Grade

Answer: B,C,F,G,H


NEW QUESTION # 96
You want to export a list of prospects, but you only need the default fields. What can you use?

  • A. Use the Express Export option
  • B. Copy and paste the information from the Prospect table into Excel.
  • C. Use the Simple Export option
  • D. You have to export all the fields. Pardot doesn't allow you to choose only the default fields.

Answer: A

Explanation:
An Express Export includes all default prospect fields, scores, and grades but does not include custom fields.


NEW QUESTION # 97
What would make the Salesforce connector become unverified?

  • A. The Salesforce account has reached the limit of the number of lead or contact records that could be created
  • B. The connector user's Salesforce password was changed
  • C. The connector user's Pardot password was changed
  • D. The Pardot account has reached the limit ofthe number of prospect records that could be created

Answer: B

Explanation:
Explanation
If you change the username or password the connector won't work. details in Pardot and re-verified the connector.


NEW QUESTION # 98
Your client is looking for a way to increase the quality of leads that are being passed from marketing to sales. What advice do you offer?

  • A. Only pass on leads that are very active on your site no matter the company profile.
  • B. Implement a blended lead scoring and grading system.
  • C. Automatically assign all leads to sales reps in a round-robin system.
  • D. Add more landing pages and forms to your site to increase the number of conversion opportunities.

Answer: B


NEW QUESTION # 99
How can you send an automated email to a prospect after they fill out a form?

  • A. Using an Automation Rule
  • B. Using a Segmentation Rule
  • C. Using aCompletion Action
  • D. None of the above

Answer: A,C


NEW QUESTION # 100
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