Salesforce Experience Cloud was born out of wanting a unified platform with features that can enable you to create all that you need for your business, with deep integration with the Salesforce CRM. If set up well, it can yield many different kinds of results that can skyrocket your business and operations.

The more sophisticated a tool, the more important it is that you truly get the best of it in terms of knowing its features and benefits.

Features of Salesforce Experience Cloud:

If you are looking for a powerful digital platform that comes with various smart tools that can help you achieve your goals, and grow your business, then Salesforce Experience Cloud is for you. Let’s get into the remarkable features it offers that will help you enhance your workspace:

Customer 360:

Your teams are equipped with a single shared customer view because Experience Cloud sites are built on the Customer 360 concepts. This feature assists you in understanding your customers and their behaviors. Furthermore, you can deliver a better experience as you know your customers’ needs.


You can get access to Experience Cloud’s readymade templates that help you create flexible experiences that your customers and your partners need.

Themes and Branding Capabilities:

Utilize preconfigured themes and adjust fonts, colors, and styles to brand your website using Experience Builder. You can use custom solutions or add readymade Lightning components to emphasize the functionality of the site.

Salesforce Content Management System:

With Salesforce’s rich Content Management System, creating, managing, organizing, and publishing content becomes simple. You can seamlessly publish it to your Experience Cloud sites.


With a rich knowledge base, nothing is out of reach. Have everything accessible on the knowledgebase that the customers or clients can access themselves. Not only does this make your business more interactive, but it also reduces the work your support staff has to do because it decreases the number of tickets raised for queries. At the very least, it solves all the general challenges by itself.

Analytics and dashboard:

Build detailed and nuanced reports to get the most accurate information when you need it the most. Easily share these insights whenever required with your customers and partners. Set up dashboards that help you keep an eye on all parts of your business so you can always see the performance and are updated with the facts.

Salesforce Experience Cloud is made of many things, big and small, that can change your business growth and how you operate. It revolutionizes your processes to optimize them and ensures consistency. Because it does, it becomes that much easier to detect anomalies when they happen and understand patterns and behaviors.

Let’s go through all the benefits of implementing the Salesforce Experience Cloud in your organization:

Benefits of Salesforce Experience Cloud:

Data management:

Since the Experience Clouds works hand in hand with your Salesforce CRM, it helps you create much deeper integration with the system to manage data with it. Apart from that, it unifies sales, marketing, and support data to all be accessible from one place. So there are no data redundancies, and the data mapping is that much more efficient. So each team can see exactly what is happening with a certain lead or customer in their interaction with the company, which helps them do their part more efficiently.

Customer at the center:

Customer engagement done the right way can pave the way for success. With Salesforce Experience Cloud, you can always provide a positive experience. You can better control the audience interaction with your site and tailor relevant content and information based on their interest and needs.


The greatest benefit of any intelligent tool is being able to use it to automate repetitive processes that are administrative at best. With automation abilities built into Salesforce, your operational costs decrease, and you can take repeatable actions that much more efficiently.


Salesforce Experience Cloud invites customization with the Experience Builder so you can create custom sites based on your brand identity. You can tailor your site by choosing and changing page layouts, customizing prebuilt themes, changing colors, fonts, images like logo, header, etc., and anything else you might want to change.

All in all, Salesforce Experience Cloud is an incredible tool for anyone looking to transform their business sustainably and consistently. It truly helps you extend a better customer experience and makes your employees more efficient by taking care of their redundant tasks.

Apart from that, such tools also have redundancies built into them so that every step of a process is noticed and all functions run smoothly.

Overall, if improving customer engagement, providing self-service options, facilitating collaboration, and gaining insights into customer behavior is important to your business, Salesforce Experience Cloud could be a good fit for your needs. However, evaluating your specific business requirements and objectives is important before making any decisions.

About CRMJetty:

We have been working with Salesforce products for over 16 years now, implementing them for clients across the world, and we even have products based on Salesforce. Take a look at our client portfolio and get the benefit of working with our expert Salesforce developers. Our Salesforce developers have an average experience of 1 to 5 years, over our overall experience of 16+ years.

Please get in touch with us to discuss your requirements so we can discuss them in more detail and figure out what kind of development best suits you.