According to a research report by Stratview Research, Phenoxyethanol Preservatives Market is likely to witness an impressive CAGR of 5% during the forecast period. Growing per capita income, presence of huge young consumer base and emergence of e-commerce in developing economies are the major factors fueling the demand for home & personal care products, thus in turn, driving the market for phenoxyethanol preservatives during the forecast period.

Research Methodology

This report offers high-quality insights and is the outcome of detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders and validation and triangulation with Stratview Research’s internal database and statistical tools. More than 1,000 authenticated secondary sources, such as company annual reports, fact book, press release, journals, investor presentation, white papers, patents, and articles have been leveraged to gather the data. We conducted more than 10 detailed primary interviews with the market players across the value chain in all four regions and with industry experts to obtain both the qualitative and quantitative insights.

Segments' Analysis

Stratview Research has segmented the Phenoxyethanol Preservatives Market by Product Type (Phenoxyethanol P5 and Phenoxyethanol P25), by Application Type (Home & Personal Care [Cosmetics, Perfumes, Detergents, and Ointments], Pharmaceuticals, and Dyes & Inks), and by Region (North America, Europe, Asia-Pacific, and Rest of the World).

Based on the product type, the market is segmented as phenoxyethanol P5 and phenoxyethanol P25. Phenoxyethanol P5 is projected to witness strong growth rate, owing to its property of being a preservative of superior category with less than 5 ppm of phenol constituent that encourages cosmetic manufacturers to opt for over its substitutes.

Based on the application type, the market is segmented as home & personal care, pharmaceuticals, and dyes & inks. The home & personal care application type dominates the market with almost 45% share of the total market. Rising demand for safe and paraben free cosmetics had compelled the cosmetic manufacturers to spend more in R&D activities to develop phenoxyethanol preservative blends having enhanced effectiveness and making them fit for different cosmetic products while adhering to strict norms. These factors are expected to boost the product market growth during the forecast period.

In terms of regions, Asia-Pacific is estimated to be the leading region in the market, owing to rising product application in home & personal care and pharmaceutical products. In addition, trends such as increasing real income and belligerent marketing strategies taken on by leading cosmetic manufacturers are further expected to underpin the product adoption in the regional market over the forecast period. Europe is also expected to offer substantial growth opportunities during the forecast period owing to the presence of leading cosmetics manufacturing companies in countries such as France, Italy, and Germany accompanied with the approval for using phenoxyethanol preservative in limited concentrations by the European Council.

The following are the key players in the Phenoxyethanol Preservatives Market -

  • Akema S.r.l.
  • Ashland Global Specialty Chemicals Inc.
  • BASF SE
  • Clariant AG
  • DuPont de Nemours, Inc.
  • Galaxy surfactants
  • Lonza Group AG
  • Schülke & Mayr GmbH
  • Symrise AG Continental AG
  • Thor Personal Care.

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