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Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:

Topic 1
  • Articulate How Data Construct will Drive One-to-One Messaging and Content
  • Explain the Purpose of IP Warming and Make a Recommendation Based on Customer Needs
Topic 2
  • Given a Scenario that Includes Customer Information About Subscriber Acquisition, Management, and Attrition, Utilize This Information to Select Solution Components
Topic 3
  • Understand How Sales
  • Service Cloud Data in the Marketing Cloud Can be Segmented
  • Compare and Contrast Standard Reports, Data Views, and Tracking Extracts
Topic 4
  • Provided With a List of Branding and Creative Strategies, Probe for Additional Information That is Needed to Recommend an Appropriate Solution
Topic 5
  • Analyze Customer Data to Determine the Appropriate Data Model (for Example; List Model, Data Extensions)
Topic 6
  • Given a Scenario, Determine the Appropriate Solution for Given Requirements Considering Technical Expertise of Personas
Topic 7
  • Understand the Prerequisites to Consider Prior to Starting a Marketing Cloud Connect Configuration
  • Compare and Contrast Triggered and Scheduled Interactions
Topic 8
  • Understand How to Send an Email to a Contact, Lead, Campaign, and Report Via the Sales
  • Service Cloud and Marketing Cloud
Topic 9
  • Summarize How to Use Data Designer to Incorporate Data Source into Contact Builder
  • Explain the Role and Capabilities Within Contact Builder

Salesforce Marketing-Cloud-Consultant Exam

Salesforce Marketing-Cloud-Consultant Exam is related to Salesforce Certified Marketing Cloud Consultant Certification. This exam validates the candidate ability to implement Marketing Cloud Email Studio, Journey Builder, Automation Studio, Content Builder, Contact Builder, and Marketing Cloud Connect in a customer-facing role. It also deals with the ability to administrate and configure Marketing Cloud Email application, marketing Cloud by demonstrating implementation design best practices, executing the deployment of campaigns, and finalizing custom solutions for customers.

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Marketing-Cloud-Consultant Exam topics

Candidates must know the exam topics before they start of preparation. Because it will really help them in hitting the core. Our Salesforce Marketing-Cloud-Consultant exam dumps will include the following topics:

1. Discovery: 15%

  • Given a solution, recommend the appropriate customer skill sets required to utilize the Marketing Cloud application.
  • Demonstrate how to gather requirements in order to put together the data and segmentation strategy for the customer (for example; frequency, complexity, volume of sending).
  • Provided with a set of business requirements, determine what additional information is needed to design the recommended solution.
  • Provided with a list of branding and creative strategies, probe for additional information that is needed to recommend an appropriate solution.

2. Conceptual Design: 12%

  • Given a customer scenario, determine the factors to consider when scaling the solution.
  • Given a customer scenario, identify which User Stories are appropriate to use for accessing Marketing Cloud.
  • Explain the purpose of IP Warming and make a recommendation based on customer needs.
  • Given a scenario, determine the appropriate solution for given requirements considering technical expertise of personas (for example; Automation Studio vs. Journey Builder).

3. Marketing Cloud Connect: 6%

  • Understand the prerequisites to consider prior to starting a Marketing Cloud Connect configuration (for - example; Salesforce edition, list of integration users, scope user, administrator credentials).
  • Understand how to send an email to a contact, lead, campaign, and report via the Sales/Service Cloud and - Marketing Cloud (for example; sending, triggered, automated).
  • Understand how Sales/Service Cloud data in the Marketing Cloud can be segmented.

4. Account Configuration: 10%

  • Determine which type of customer scenario warrants the creation of a business unit (for example; publication - types, demographic, workflow processes, and organizational structure).
  • Analyze the impact of applying a Sender Authentication Package (SAP) to a business unit (for example; link wrapping, Landing Pages, image URLs).
  • Given a customer scenario, recommend the appropriate Marketing Cloud role based on User Stories.
  • Given a scenario, troubleshoot issues regarding Reply Mail Management.

5. Reporting: 5%

  • Summarize Send Logs, including when/why to use it and how to create and manage.
  • Compare and contrast standard reports, data views, and tracking extracts.
  • Explain how the information in data views and tracking extracts are accessed.

6. Data Design: 12%

  • Understand the implications of a system being database of record.
  • Understand how data is retrieved within a Relational Data Model (for example; basic SQL).
  • Given a customer scenario, recommend the appropriate import method with lists or data extensions.
  • Understand available data types, retention, and template options when building a data extension.
  • Explain the various data objects in the Marketing Cloud (for example; data extensions, list model, data retention model, publication lists, suppression lists).

7. Automation: 8%

  • Given a customer scenario, select the appropriate workflow that meets the business requirement (for example; import, segmentation, email send).
  • Compare and contrast triggered and scheduled interactions.

8. Email Build: 7%

  • Explain the various ways to individualize email content (for example; AMPscript, personalization strings, Dynamic Content, Guide Template Language).
  • Compare and contrast the ways to individualize content, such as SSJS vs. AMPscript, Dynamic Content Wizard vs. AMPscript/LookupRows function.
  • Understand the required steps to build, test, and deploy an email based on customer requirements.
  • Explain various Marketing Cloud Email technologies (for example; Link Alias tags, Impression regions, Web Analytics Connector).

9. Contact Builder: 15%

  • Given a customer scenario, know how to build an Attribute Group to be used for a simple interaction.
  • Summarize how to use Data Designer to incorporate data source into Contact Builder.
  • Understand how cardinality impacts data modeling.
  • Explain the role and capabilities within Contact Builder.

10. Journey Builder: 10%

  • Given a customer scenario that includes Journey Builder, evaluate the requirements, activities, and steps.
  • Explain the requirements for and the methods by which a contact can enter a Journey.
  • Compare and contrast automation tools, such as Journey Builder and Automation Studio.

Salesforce Certified Marketing Cloud Consultant Sample Questions (Q39-Q44):

A pharmaceutical company is hosting a monthly event and will be sending an invitation to new local contacts. The customer would like to automatically update a data extension to determine who will be attending.
*The data extension will hold each contact's response as well as the time stamp of the click.
*The contact will receive an email two days after the click event.
*Both emails should be sent via Journey Builder.
What is the optimal solution to record the click activity prior to sending the second email?

  • A. Leverage the Engagement Split and the Update Contact Activity.
  • B. Use a landing page to record the click and trigger an email.
  • C. Leverage the Decision Split and create a Custom Activity.
  • D. Use a landing page to record the click in the data extension.

Answer: B

Northern Trail Outfitters (NTO) maintains a blog for key outdoor enthusiast influencers to use in sharing their experiences with NTO equipment and the outdoors. NTO also sends out a weekly email newsletter, and they want to include links to the latest blog entries as part of the newsletter.
Which two solutions could pull in the RSS feed at the time of send?
Choose 2 answers

  • A. AMPscript
  • B. External Content
  • C. Dynamic Content
  • D. Personalization Strings

Answer: B,D

A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in the Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.
Which two actions should the implementation Consultant recommend? (Choose two.)

  • A. Create list attributes to store student data from the Sales Cloud.
  • B. Create an Import Activity to import alumni data into Salesforce Report.
  • C. Use Data Designer to link student and alumni data to the contact record.
  • D. Use Synchronized Data Sources to data from the Sales Cloud.

Answer: C,D

Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend What action should be taken to increase subscriber engagement?
Choose 2 answers

  • A. Increase the use of dynamic content in emails.
  • B. Adopt a Cart Abandonment Email Campaign.
  • C. Increase volume of emails to a wider audience.
  • D. Introduce more identity verification steps in check out process.

Answer: A,B

A marketer wants to create and edit email content, as well as generate reports and manage subscriber data.
Using the principle of least privilege, which two pre-defined roles should be assigned? Choose 2 answers

  • A. Administrator
  • B. Data Manager
  • C. Analyst
  • D. Content Creator

Answer: C,D


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