Is the designer channel becoming an important sales channel that the household building materials industry is unable to open up as the design market gradually becomes the flow entrance to the home decoration market? Is the designer channel becoming an important sales channel that the household building materials industry is unable to open up? The importance of the designer channel in today's home building materials industry does not require further explanation.  It is common for some ceramic tile brands and dealers who perform well in this channel to gain both fame and profit; one is to achieve direct performance and profit, and the other is to increase a brand's popularity, reputation, and influence to some extent.

However, there are advantages and disadvantages to every situation, and the designer channel is no exception to this rule.  There are many ceramic tile brands and dealers in this channel who have little influence, and in some cases their input is greater than their output.  To be more specific, a tile dealer at the outset of the article became affiliated with a brand of specialty tiles that is well suited for the designer route, and he was successful in the designer channel.  Why not devote some time to the designer channel?

Because he believes it is difficult to control the designer channel for a variety of reasons, one of which is that the cost is prohibitively expensive, and the other which is that designers always pedal multiple boats.  The term "cost of designer channel investment" refers to the point at which a designer receives a return on his or her investment after successfully bringing goods to market.  If you say it correctly, it is a discount.  If you say it loud enough, you may be eligible for a discount.  And the term "pedal several boats" refers to some designers and many tile dealers who work together to establish a relationship with goods, in exchange for which they offer rebates to customers who promote their products.

More than anything else, the majority of interior designers aren't concerned with the quality of their clients' homes, nor with the profits and reputation of the tile dealers who have established a business relationship with the goods.  They are only concerned with whether or not they will be able to receive the rebate and how many points they will receive in return.  It is difficult to expect them to recommend tile brands and products to home and business owners in a sincere and accurate manner.  As a result, the price of tile to the owner is virtually high, while the profit from tile dealers is extremely low.

All designers who place the goods with the return as the focal point play a role solely in the delivery of performance.  The promotion of brand and dealer reputation and influence has not been significant, or it has been reduced to a form of designer channel promotion that does not raise awareness of the brand in the marketplace.  Of course, it is arbitrary to assert that there are some drawbacks to the designer channel in general when there are none.  The designer channel is not effective; instead, a specific analysis of the specific situation should be conducted.
First and foremost, it is important to recognize that designer channels are divided into two categories: narrow and broad.  To understand the distinction between the designer channel in its narrow sense and the designer channel in its broad sense, we must first understand the different types of designers.  Generally speaking, interior designers can be divided into two categories: store designers and non-home building materials distributors.  The store designer and non-home building materials distributors can be further divided into two types: designers of interior design institutions and designers of decoration and decoration companies.

According to the former tile dealer, the designer channel has become a barrier to the development of tile dealers, with designers clearly distinguishable from store designers as they work for decoration companies or design institutions that rely primarily on the return point.  Designer channel in the broad sense refers to the design marketing ecology that is primarily composed of store designers, decoration company designers, and design agency designers; designer channel in the narrow sense refers to the design marketing ecology that is primarily composed of decoration company designers and designers of design institutions that are primarily concerned with earning rebates.

Especially in the case of low brand awareness, influence, and reputation, tile brands and distributors should avoid relying solely on designer channels in a narrow sense.  Those ceramic tiles wholesale and dealers with insufficient brand height are investing excessively in designer channels, which will not only reduce profits but also harm the reputation of the brands in question.

However, for the designer channel in a broader sense, with the participation of store designers, tile brands and dealers must decide whether to concentrate on the current situation while also attempting to cultivate their own design marketing power, as they cannot rely solely on external design forces to bring goods to market.

As a second point to note, the rapid development of the entire decoration industry has resulted in the weakening of the marketing role of designers, as evidenced by the fact that their discourse power in the decision-making of consumers' purchases of decoration materials has shrunk steadily.  This situation differs from the previous one due to the different levels of development of the local economy and market.

Considering that designers' ability to market their products has been diminished, wall tile dealers should devote their primary efforts and significant financial resources to developing and maintaining the entire channel, including developing multi-channel strategies and walking on multiple legs. . . . The fundamental relationship with designers, on the other hand, should be well maintained.  Indeed, they are similar to the muddy water workers in terms of appearance.  Despite the fact that they may not necessarily encourage consumers to choose a particular brand, it is simple for consumers to abandon a particular brand - the power of bad words is enormous, as we all know.