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Facebook Certified Community Manager Sample Questions (Q12-Q17):

NEW QUESTION # 12
The community manager of a 25,000 member rock painting community in Dublin is concerned about low engagement in the group over the last six months and wants to increase conversations between members.
Which three actions should the community manager take to achieve this goal? (Choose 3)

  • A. Message every member of the community individually to ask them to engage more
  • B. Highlight the top engaging contributors in regular announcements to the community
  • C. Survey the community and reposition the content in line with their feedback
  • D. Revise the content calendar to focus on member engagement tools
  • E. Remove members who have not posted or commented in the last month

Answer: B,C,D


NEW QUESTION # 13
An established Facebook group has more than 1 million members. The community managers decide to register it as a nonprofit organization. To organize more events, they will leverage the community to help with charity events. They receive positive organizational support from their community, but the group needs a more sustainable revenue model.
Which two tactics should the community managers use to set up a sustainable funding model for their nonprofit organization? (Choose 2)

  • A. Create a Facebook Page and organize events using the paid events functionality
  • B. Create a Facebook Page and use the fundraising tool to share the fundraisers with the community
  • C. Prepare materials for influencers that highlight recent community impact
  • D. Claim a membership fee for current members of the Facebook group

Answer: A,B


NEW QUESTION # 14
The community manager of a professional networking group hosts an annual in-person event. The community needs to rapidly transition the event to an online environment.
What should the community manager do to keep people engaged during the online event?

  • A. Start a new community and post event content there
  • B. Ask attendees to create sub-communities and monitor conversations
  • C. Create a schedule and invite attendees to sessions that align with their interests
  • D. Create an ad and target attendance from outside communities

Answer: C


NEW QUESTION # 15
Refer to the table.
Published Type Reach Engagement Promote
02-24-2020 Link 1,400
90 post clicks
24 reactions, comments and shares
Organic
02-21-2020 Video 2,300
333 post clicks
112 reactions, comments and shares
Organic
02-20-2020 Picture 4,500
172 post clicks
243 reactions, comments and shares
Organic
A local activist runs a test with different mediums on a Facebook Page. The activist wants to improve organic results and create more awareness of human rights violations.
What information should a community manager provide to the activist?

  • A. The link and video post garnered more awareness than the picture post
  • B. The link post should be promoted with ads if the primary goal is reach
  • C. The video post should be promoted with ads if the primary goal is engagement
  • D. The picture post is the most successful if reach is more important than engagement

Answer: D


NEW QUESTION # 16
A new member of a parent group asks for advice on how to handle a bullying incident. The member's question has been posted for several hours. No other members have responded.
What is the most effective action to promote discussion and collaboration regarding this topic among parents in this group?

  • A. Post a comment tagging other members who can help
  • B. Recommend external resources about the topic
  • C. Message some relevant members to ask them to comment
  • D. Repost the question as an announcement

Answer: A


NEW QUESTION # 17
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