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Salesforce Preparing for your Salesforce Certified Marketing Cloud Consultant Exam Sample Questions (Q130-Q135):
NEW QUESTION # 130
Which three statements are correct regarding the automation tools in Marketing Cloud?
Choose 3 answers
- A. Automation Studio and Journey Builder allow users to define a wait activity based on duration.
- B. Automation Studio and Journey Builder allow users to define the parameters of a send within the tool.
- C. Automation Studio and Journey Builder allow users to repeat an interaction indefinitely.
- D. Journey Builder allows users to update a contact record in a journey or import data into a data extension.
- E. Journey Builder allows users to inject Contacts from a data extension which is updated by Automation Studio.
Answer: B,C,E
NEW QUESTION # 131
A marketer at Northern Trail Outfitters (NTO) wants to send important updates to customers about products they have previously purchased. The marketer has little experience with coding. Also, the information is spread across multiple data extensions and is imported nightly from NTO's e-commerce platform - Contacts, Orders, Order Items, and Products.
Which design should a consultant recommend for segmentation?
- A. Establish data relationships and create Data Filters for the marketer to modify.
- B. Combine the data outside of Marketing Cloud and upload it into a Sendable Data Extension.
- C. Create SQL Query Activities for the marketer to modify.
- D. Link the data extensions in an Attribute Group.
Answer: A
NEW QUESTION # 132
Northern Trail Outfitters (NTO) stores customer purchase data m an external system. NTO ingests this data into Marketing Cloud through a file drop automation. The automation contains an import activity which overwrites a staging data extension, as well as an SQL Query activity which brings this data into a sendable data extension.
NTO's marketing manager wants to be informed If mort than 1,000 records are ever imported through this automation, and would also like to prevent the sendable date extension from being updated that day.
Which solution ts appropriate m this situation'A. Q Split the existing activities into two separate automations.
- A. Place a Verification Activity between the import and SQL Query activity.
- B. validate the row count of the staging data extension and send a notification email.
- C. Implement a Wait Activity to wait until the data extension is populated with records.
- D. Write a custom SSJS script to
Answer: C
NEW QUESTION # 133
Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long-term cleanliness and maintainability.
Which two best practices should be utilized? (Choose 2 answers)
- A. Define the subscriber key as a unique value that does not relate to a specific channel.
- B. Configure Contact Builder to automatically generate a unique subscriber key.
- C. Regularly merge duplicate contacts to keep tracking data accurately.
- D. When using an external database of record, utilize that system's identifier as the contact key.
Answer: C,D
NEW QUESTION # 134
A customer wants to create a mobile app that requires users to log in or register before accessing their dat a. Their source of truth is Sales Cloud which is connected to Marketing Cloud. Users who log in with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?
- A. User device data is unavailable in Contact Builder for up to 24 hours.
- B. Newly registered users will create additional Contacts in Marketing Cloud.
- C. All mobile app users will create additional Contacts in Marketing Cloud.
- D. Existing users will create additional Contacts in Marketing Cloud.
Answer: A
NEW QUESTION # 135
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