The sales of AEDs on online platforms are rising in Italy, as educational institutes, businesses, and public places are massively installing AEDs due to their life-saving potential during cases of cardiac arrest. The rising online sales of AEDs are led by the ease of payment, and convenient delivery at the desired place, along with installation services.

The rising improvements in the healthcare infrastructure of Italy, and the surging number of awareness campaigns with conferences conducted by both private and public organizations boost the sales of the automated external defibrillator on online platforms in the country.

AED or automated external defibrillator is a device that delivers shocks. It is utilized for bringing the cardiac patient back to life by delivering an electric jolt to the person’s chest to get the heart beating again. AEDs are portable, lightweight devices, and can be availed without any prescription from the doctor.

The Italian online automated external defibrillator industry is projected to rise in the coming years. It is projected to generate $2,512.5 thousand in 2030. It is ascribed to various benefits of online shopping, increasing incidences of cardiac diseases, rising installation of AEDs in public places, and increasing the elderly population in the country.

Under the type segment, the non-wearable AED captures the entire industry share, ascribed to the absence of wearable AEDs on online platforms in Italy. The non-wearable category leads the industry. The wearable AEDs need a doctor’s prescription.

The fully automatic category is projected to capture a significant share of the online automated external defibrillator industry based in Italy. It is ascribed to fully automatic AEDs’ advanced applications, compare to semi-automatic ones.

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All AEDs analyze the heart rhythm automatically, to determine the shock. Semi-automatic AEDs require rescuers to click the button when the shock is required.

The increasing prevalence of cardiac diseases plays a crucial role in rising sales of automated external defibrillators online in Italy. The increasing consumption of high-calorie food, sedentary lifestyle, smoking habits, and surging incidences of obesity results in the growing prevalence of cardiac diseases in all age group people in the country.

The life-saving potential of AEDs in cardiac arrest emergencies results in rising sales of AED devices online for their installation in public places such as schools and colleges, railway stations, airports, shopping centers, leisure centers, and malls.

The major players operating in the industry are:

1- Koninklijke Philips N.V.

2- Nihon Kohden Corporation

3- Defibtech LLC

4- ZOLL Medical Corporation

5- CU Medical System Inc.

6- Stryker Corporation

7- Progetti S.r.l.

8- Cardiac Science Corporation