The vehicle rental market is just a multi-billion money sector of the US economy. The US segment of the industry averages about $18.5 billion in revenue a year. Nowadays, you can find around 1.9 million rental vehicles that company the US section of the market. In addition, there are many rental agencies besides a leaders that subdivide the total revenue, namely Dollar Thrifty, Budget and Vanguard. Unlike different mature support industries, the hire car business is extremely consolidated which normally puts potential new comers at a cost-disadvantage since they experience large insight charges with decreased likelihood of economies of scale. Moreover, all the revenue is created by way of a several firms including Enterprise, Hertz and Avis. For the fiscal year of 2004, Enterprise produced $7.4 thousand as a whole revenue. Hertz came in next place with about $5.2 million and Avis with $2.97 in revenue.

The rental vehicle market looks a very different atmosphere than it did five decades ago. Based on Organization Vacation Information, vehicles are being hired until they've gathered 20,000 to 30,000 miles until they are banished to the applied car business although the turn-around usage was 12,000 to 15,000 miles five decades ago. As a result of slow market development and thin revenue profit, there's no imminent danger to backward integration within the industry. In fact, among the people just Hertz is vertically incorporated through Ford.

There are lots of factors that form the competitive landscape of the automobile hire industry. Competition originates from two principal resources through the chain. On the vacation consumer's conclusion of the variety, competition is fierce not only because industry is saturated and effectively guarded by business leader Enterprise, but competitors operate at a high price disadvantage along with smaller market gives since Enterprise has established a network of retailers around 90 percent the discretion segment. On the corporate part, on another give, competition is quite strong at the airports because that segment is below tight guidance by Hertz. Because the underwent a massive economic problem lately, it has replaced the degree of competition within most of the companies that survived. Competitively talking, the hire vehicle industry is just a war-zone since many rental agencies including Enterprise, Hertz and Avis among the significant participants engage in a battle of the fittest.

In the last five decades, many firms have been functioning towards increasing their fleet sizes and raising the degree of profitability. Enterprise currently the business with the biggest fleet in the US has added 75,000 vehicles to its fleet because 2002 that assist increase its quantity of features to 170 at the airports. Hertz, on another give, has added 25,000 cars and broadened their global existence in 150 counties instead of 140 in 2002. Additionally, Avis has improved its fleet from 210,000 in 2002 to 220,000 despite new economic adversities. Through the years following the economic downturn, even though most businesses through the duration of the were striving, Enterprise among the leaders have been rising steadily. For instance, annual revenue reached $6.3 in 2001, $6.5 in 2002, $6.9 in 2003 and $7.4 million in 2004 which translated in to a development rate of 7.2 % annually for yesteryear four years. Because 2002, a has begun to regain their footing in the market as overall sales became from $17.9 million to $18.2 thousand in 2003. According to market analysts, the higher times of the rental vehicle industry have however to come. Over the span of the next a long period, the industry is expected to see accelerated growth respected at $20.89 thousand annually following 2008 "which equates to a CAGR of 2.7 % [increase] in the 2003-2008 period.”اجاره ون در کیش