The Mobile Value-Added Services Market is growing at a rapid pace. The emergence of several new and innovative customized mobile apps and MVA services suiting the changing consumer needs is a major driving force. Besides, the rising numbers of various MVAS subscribers and smartphone users define the growing market landscape. 

With the rising need for customized value-added services by businesses and consumers, the market is expected to garner significant traction during the next few years. In this regard, Market Research Future (MRFR) asserts that the global mobile value-added services market is expected to reach USD 731.25 Billion by 2025, growing at a 14.3% CAGR during the anticipated period (2020-2030).

Click Here to Get Sample Premium Report @

The latest trends in mobile value-added services (MVAS) include the increasing popularity of augmented reality (AR) in location-based games, the growth of the Over the Top (OTT) media services market, the increasing adoption of smartphones across the globe, the emergence of digitization across industries, and the development of innovative customised mobile apps and MVA services. Additionally, MVAS providers are looking to expand their services to include virtual reality (VR) and artificial intelligence (AI) capabilities, as well as digital payments and cloud-based solutions. These trends are driving the growth of the mobile value-added services market, which is expected to reach USD 731.25 Billion by 2030.

Mobile Value-Added Services (MVAS) are important because they provide users with additional functionality on their mobile phones beyond the standard voice and text services. For example, MVAS can include services such as mobile banking, messaging, video and music streaming, gaming, and more. Being able to access these additional services can greatly enhance the user experience and create new opportunities for businesses to engage with their customers. In addition, MVAS can help generate new revenue streams for mobile operators, making them an important part of their business strategy.


Constant modifications and customizations in services that can suit the education, advertisement, and IT and telecommunication industry, foster market growth. Additionally, the superior user experience offered by MVAS, optimized investments, and the demand for enhanced customer engagement boost the market size. 

Mobile Value-added Services Market - Segmentation 

The market report is segmented into types, products, stores, verticals, and regions. The type segment is bifurcated into short message service (SMS), voice, data, and other value-added services. The product segment is bifurcated into mobile games, mobile music, mobile wallet, mobile commerce, mobile advertising, email and IM, and others. 

The store segment is bifurcated into Google Play, App Store, and others. Similarly, the vertical segment is bifurcated into media & entertainment, IT & telecommunication, banking, healthcare, BFSI, retail, government, and others. The region segment is bifurcated into the Americas, Asia Pacific, MEA, Europe, and the Rest-of-the-World.

By Type:

  • Short Message Service (SMS)
  • Voice & Data Value-Added Services (VAS)

By Product:

  • Mobile Games
  • Mobile Music
  • Mobile Wallet
  • Mobile Commerce
  • Mobile Advertising
  • E-Mail & IM
  • Others

By Store:

  • Google Play
  • App Store (iOS)
  • Others

By Vertical:

  • BFSI
  • IT & telecommunication
  • Retail
  • Government
  • Healthcare
  • Media & Entertainment
  • Others

By Region:

  • North America
  • Europe
  • Asia Pacific
  • Rest of the World (RoW)


Mobile Value-added Services Market - Regional Analysis

North America dominates the global mobile value-added services market. The presence of many MVAS providers offering enterprises/vertical services and advances in value-added telematics technologies drive the regional market growth. 

Besides, the rising uptake of various MVASs such as games, music, and mobile among mobile network subscribers increases the region’s market share. The US is the leading market for mobile value-added services in the region, mainly due to the well-established telecom sector. 

Mobile Value-added Services Market - Competitive Analysis 

The well-established MVAS market appears highly competitive due to the strong presence of large players. To gain a larger competitive advantage, market players incorporate collaboration, mergers & acquisitions, product launches, and expansion. These players also make substantial investments to drive innovations in services and new processes. 

Major Players:

Players leading the MVAS market include Singtel, PROTECH, MyRepublic Limited, InMobi Pte. Ltd., OnMobile Global Limited, Vodafone Group PLC, CALLUP, Stonehenge Telecom, Kongzhong Corporation, Streamwide SA, Comviva, Symsoft, TelcoVas, Sangoma Technologies, and Giesecke+Devrient Mobile Security GmbH, among others. 

Browse Full Report Details @

Industry/ Innovation/ Related News 

Nov. 18, 2021 --- DZS, a global leader in broadband connectivity platforms and communications software solutions, announced a strategic sourcing collaboration with Advanced Media Technologies/ AMT, Inc., a leading CATV and broadband electronic equipment value-added reseller.

The partnership would pave the way for communications service providers, MSOs, and enterprise customers proactively to manage the supply chain and ensure reliable and predictable sourcing in a full line of DZS leading-edge broadband connectivity solutions.

Related Reports:

About Market Research Future (MRFR):

Market Research Future (MRFR) is a global market research company that takes pride in its services, offering a complete and accurate analysis with regard to diverse markets and consumers worldwide. MRFR’s approach combines the proprietary information with various data sources to give an extensive understanding to the client about the latest key developments, expected events and also about what action to take based on these aspects.


Market Research Future (Part of Wantstats Research and Media Private Limited)

99 Hudson Street, 5Th Floor

New York, NY 10013

United States of America

+1 628 258 0071 (US)

+44 2035 002 764 (UK)