Global Cassia Powder Market
size was valued at US$ XX Bn. in 2019 and the total revenue is expected to grow at 4.8 % through 2020 to 2026, reaching nearly US$ XX Bn.
Global Cassia Powder Market Overview:
Cassia Powder is obtained by drying and grinding Cassia Plant at medium temperature without the presence of water or any chemical. Cassia Plant is found predominantly in the Asia-Pacific region and is preferred in food products, medicines, and cosmetics throughout the world. Cassia Powder is used to improve the flavor and aroma of numerous food products and beverages. Cassia Powder possesses anti-inflammatory, anti-oxidant, and anti-microbial properties that are used on a large scale in manufacturing medicines. With such a wide range of applications, Cassia Powder is used on a large scale by different industries in the market. The increasing population, rising health concerns, and growing preference for organic products have resulted in the growth in the Global Cassia Powder Market.
Global Cassia Powder Market Dynamics:
Cassia Powder is used on a large scale as a flavor and aroma enhancer in food products and beverages. Increased consumption by both the domestic and commercial sectors has resulted in presence of a large market with constantly rising demand for Cassia Powder. From limited consumption in household kitchens to large-scale industrial consumption for manufacturing food and beverages on large scale, Cassia Powder is used around the world. The rise in the use of alternate medicinal treatments and therapies has resulted in the increased consumption of Cassia Powder. Instead of going for allopathic treatment, people nowadays are preferring traditional and conventional treatment methods that use natural elements to resolve health-related issues. Increasing preference for alternate treatments and homemade medicines has resulted in a boom in the Global Cassia Powder Market. A study by the University of Wisconsin states that 26% of men under the age of 40 and 40% of men in the age group of 40-60 years are suffering from mild or serious erectile dysfunction. 4% of the total men living in urban areas are suffering from male infertility. 36% of people in the age group of 18-45 years have a high chance of contracting a pulmonary disease and 12% of the people have high chances of getting contracted with some type of cancer. Cassia Powder contains medicinal properties that are used to prevent and treat people suffering from all these diseases. Increasing population, rising demand by different sectors in the market, and growth in consumption of organic food products have resulted in a boom in the Global Cassia Powder Industry.
The presence of synthetic alternatives is the major restraining factor here.
Global Cassia Powder Market Segment Analysis:
The Global Cassia Powder Market is segmented on the basis of By Source, Cassia Powder available in the market is in two forms, Organic and Conventional. It is observed that Cassia Powder in Organic form is used on large scale in Domestic consumption. Cassia Powder added with different synthetic elements is used in the Cosmetics and Pharmaceuticals Industry. By End Users, It is observed that Cassia Powder is used on a large scale in domestic households for manufacturing homemade medicines on flu and fever and to enhance the taste and aroma of home-cooked food products. With consumption of more than 30% of the total Cassia Powder available in the market, the Food & Beverages Industry dominates the commercial consumption of the Cassia Powder. The rising trend for Aromatherapy has resulted in the increased consumption of Cassia Powder in the Healthcare and Pharmaceuticals Industry. More than 15% of the total Cassia Powder available in the market is consumed by the Cosmetics Industry. By Distribution Channels, Direct Sales medium is used by people on large scale for purchasing Cassia Powder. More than 25% of the total sales of Cassia powder for industrial use is done through the medium of Direct Sales. Different Mediums like Specialty Stores and Convenience Store and E-Commerce are preferred by people for purchasing Cassia Powder for domestic use. With more than 10% of the people preferring the E-Commerce platforms, online purchase of Cassia Powder is observing a steady rise. Supermarkets are visited by people for purchasing Cassia Powder for both Domestic and Industrial use.
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The above pie chart shows the use of different mediums by people for purchasing Cassia Powder. It is observed that the medium of Direct Sales is preferred by a large number of people for purchasing Cassia Powder. Direct Sales is the medium where the seller sells his products directly in the market without the presence of any intermediary and medium. This has resulted in the availability of low-cost and unadulterated food products for the customers. Availability on a large scale of Cassia powder at low cost has resulted in Direct Sales being the preferred medium for purchasing Cassia Powder. Convenience Store comes in the second position. Near to home presence and availability of the product has resulted in the increased preference for Convenience Stores by people. Specialty Store comes in the Third Position. Stores that deal in only one type of product are called Specialty Stores. Here, stores that sell Cassia Powder along with different herbs and spices are preferred by people as a one-stop destination for purchasing similar products. Supermarkets come in the fourth position. Supermarkets provide Cassia powder by different brands and prices under one roof. People buying Cassia Powder in bulk for commercial and domestic use prefer this medium to purchase. E-Commerce platforms, with a wide range of products and doorstep delivery options, are observing a steep rise in customer base. Different mediums are used by people for purchasing Cassia Powder.
Global Cassia Powder Market Regional Insights
The above image shows the global presence of the Cassia Powder Market. It is observed that Asia-Pacific is the biggest market for Cassia Powder. Here, along with its use as a flavor and fragrance enhancer, Cassia Powder is used by people on a large scale in manufacturing homemade medicines for normal flu and fever. The presence of a large population and preference for Cassia Powder in food and beverages on a regular scale has resulted in making Asia-Pacific a leader in the Global Cassia Powder Market. The Middle East and Africa’s Market comes in the second position. This region acts as an intermediary for trade between the eastern and western hemispheres. It is observed that Cassia Powder is obtained from trees that grow only in the region of Asia-Pacific. With increased demand from western countries, the Middle East and Africa’s region works as an active agent for the import and export of Cassia Powder. Europe comes in the third position. Here, along with food products, increased demand for Cassia Powder in manufacturing cosmetics and personal care products has resulted in the growth in the Cassia Powder Market. North America comes in the fourth position. The use of Cassia powder in manufacturing pharmaceuticals is observing growth in this region. Also, an increase in preference for alternate medicinal treatments and therapies has resulted in little growth in the Cassia Powder Market in this region. The South American market is showing little growth in the Global Cassia Powder Market. The objective of the report is to present a comprehensive analysis of the global Cassia Powder market to the stakeholders in the industry. The past and current status of the industry with the forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that include market leaders, followers, and new entrants. PORTER, SVOR, PESTEL analysis with the potential impact of micro-economic factors of the market have been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the industry to the decision-makers. The report also helps in understanding the global Cassia Powder market dynamics, structure by analyzing the market segments and Project the global Cassia Powder market size. Clear representation of competitive analysis of key players by product, price, financial position, product portfolio, growth strategies, and regional presence in the global Cassia Powder market make the report investor’s guide.
Global Cassia Powder Market, by Region
• North America • Europe • Asia Pacific • Middle East and Africa • South America
Global Cassia Powder Market Key Players
• Visimex Joint Stock Company • Linco Enterprise • C.V. Rasdi & Co. • Agrim Pvt. Ltd. • Jay Global Exim • Agro Gums • Kuber ImpEx Ltd. • Royal Herbal Products • VJS Pharmaceuticals • Mangla Traders • Mahalaxmi Food Products • Rajasthan Super Fillers Pvt. Ltd. • V C Gruh Udyog • Bhardwaj Group • H & T Vietnam Company • Sivakumar Exports • Shiho Spices • Eatore Co. Ltd. • Anhui Renzhitang Pharmaceutical Pvt. Ltd. • Xi’an Sheerherb Biological Technology