Choosing the right user analytics tool to keep an eye on the user behavior and prospects is crucial because it helps you:
  1. Get a qualified audience in large numbers to your site.
  2. Serve your prospects and visitors better.
  3. Learn more about the pain points and expectations of your audience.
  4. Curating and delivering a world-class web experience.

For budding businesses and freelancers who have limited resources, choosing the right user analytics tool makes all the difference.

In this article, we have analyzed three such tools and concluded which ones you must have.

Let’s start with the most popular one, Google Analytics.

Google Analytics 4


Many experts label the fourth upgrade of Google’s analytics tool as the future of analytics. Google Analytics 4 is available in free and paid versions. The free version is ideal for solopreneurs and small and medium-sized businesses (SMBs).

Google Analytics is used for the following:

  • Track traffic from different sources.
  • Find out how long each user spends on your site.
  • Calculate the conversion rates of different pages.
  • Create and track custom events.
  • Build customized dashboards and reports.
  • Track your prospects/users/customers across devices and properties.
  • Predict user behavior by using predictive analytics.
  • Export data to BigQuery and run SQL-like queries on it.
  • Use Explorations to get deeper insights.

We admit it, it is a lot of value and GA4 is a tool that you must have in your stack. However, it is not enough. Because it doesn’t tell you the following:

  • Did the visitor get the things they were looking for?
  • Did they actually browse or was the page just open?
  • Why did they leave without signing up?
  • Are they getting stuck somewhere and can’t find help?
  • Did they drop off because they were frustrated or because they found the solution to their issue?
  • Is the website navigation user-friendly?

The above questions are crucial to achieving the four things we mentioned at the start of the article. To collect the data that will help you answer the above questions, you need a behavior analytics tool.

Related: How to migrate to google analytics 4

Let’s take a look at one such popular tool.


The debate of Hotjar vs Google Analytics is an easy one as both tools offer different values. It is not a voice of either/or. Here are the things that you can do with Hotjar.

  • Create heatmaps and scroll maps that will help you see where your audience clicks and how deep they scroll through your content.
  • Build and launch different types of surveys that will help you know how your audience feels and whether you are satisfying them.
  • Record user behavior to improve the on-site experience.
  • Get contextual feedback from your visitors when they browse your site.

But is Hotjar a good fit for SMBs and solopreneurs?

Hotjar’s pricing plans are segregated into two categories: observe and ask. This means you will have to pay a lot more if you want all the above-mentioned features. This can be challenging for budding businesses with tighter budgets.

Fortunately, there is a great alternative to Hotjar.



If you are a budding business and want to track your users and visitors closely, Webmaxy is the perfect solution for you. Apart from being quite affordable, there are a lot of things that give Webmaxy an edge in the Hotjar vs Webmaxy conversation.

Here are the features of Webmaxy that will help you gather all the user behavior data you might need.

  1. Heatmaps: It is a graphical representation of where your users/visitors click. You can create heatmaps in Webmaxy by navigating to Analyze>Heatmap. Simply click on the “Create a heatmap” button at the top right.
hotjar vs google analytics

You can see the webpage heatmap by clicking on the red play button.

You can compare the user behavior patterns from different devices by using the dropdown at the top center. At the top right, you can change the dates between which you want to see the data.

  1. Scroll maps: It shows how deep the visitors to your site scroll down on a piece of content. This will give you an idea about the engagement level of your content. You can use the toggle at the bottom center to see scroll maps for that page.
webmaxy vs hotjar

The red-colored area sees more engagement and traffic as compared to the green one.

  1. Recordings of live sessions: Navigate to Analyze>Sessions to find out all the recordings of the user sessions. Apart from the recordings themselves, you can find other details about the visitor such as location, device, and browser details.

Click on the red play button to play the recording.

behavior analytics tool

You can attach notes at specific points in the clip to isolate areas of improvement by using the button at the bottom right.

  1. Surveys: Webmaxy offers a lot of templates that enable you to build surveys in minutes. Go to Engage>Survey and click on the “Create new survey” at the top right.

You can either start from scratch or choose a template. Webmaxy offers a lot of templates for various use cases.

You can set these surveys to pop up on certain pages when certain conditions are met.

  1. Funnels: You can use this feature to test the conversion rates of different funnels and campaigns by defining a series of steps you would want your visitor to take.

Simply go to Analyze>Funnels and click the “Create new funnel” button at the top right and follow the instructions.

You can edit them later if you want to by using the green edit button in the middle. To view the performance of that funnel, click on the graphs icon.

Even though you can measure conversion rates of funnels through GA4, Webmaxy offers an easier solution with a simple interface.

The Verdict

To deliver value in every possible way to your target audience, you need to understand them which requires the right user behavior tool. Here are the two tools that you will need to collect the right data, analyze them, and draw actionable insights:

  1. Google Analytics: To track events triggered by the user on the site. This will help you gain an overall perspective about your campaigns, efficiencies of marketing efforts, and conversion rates of landing pages.
  2. Webmaxy: To collect user behavior data. This will help you collect data and interact with your users in real-time. You can learn whether they are leaving satisfied or frustrated which will equip you to improve your services and convert more leads.

Webmaxy offers a free 14-day trial. Sign up today!

We hope we helped you choose the right tools in the Hotjar vs Google Analytics vs Webmaxy debate.

WebMaxy helps brands discover user experience with a set of tools like heatmap, visitor analytics, web survey and many more. Sign up with email. Free trials forever.