According to The Insight Partners latest market study on “The global Frozen Fruits Market to 2027 – COVID-19 Impact and Global Analysis – by Product Type (Citrus Fruit, Tropical Fruits, Berries, and Others); Application (Confectionery & Bakery, Jams & Preserves, Fruit-based Beverages, Dairy, and Others); Technique ( Freeze Drying and Individual Quick Freezing  ), and Geography,” the market was valued at US$ 2,528.43,769.45 million in 2019 and is projected to reach US$ 3,73,769.459.45 million by 2027; it is expected to grow at a CAGR of 5.2% during the forecast period. The report highlights key factors driving the market growth and prominent players, along with their developments, in the market.

Frozen fruits are enriched with vitamins, proteins, carbohydrates, antioxidants, and other nutrients. They are used in various food cuisines for adding nutritional content and flavor. These fruits find applications in food processing industries and are used in bakery products, confectioneries, and other packaged food items. They are used in making jams and other fruit spreads, fruit-based beverages, and dairy products. Owing to busy and hectic lifestyles, there is a noticeable increase in the consumption of these ready-to-eat food products and beverages since the past few years.

The global frozen fruits market is concentrated with a few well-established players such as Crop's Fruits NV, Dole Packaged Foods LLC., MireliteMirsa Co. Ltd., SunOpta Inc., Titan Frozen Fruits, Wawona Frozen Foods, Welch Foods, Inc., Greenyard, J.R. Simplot Company, and General Mills Inc.

Moreover, rising disposable income and improving economic conditions are encouraging consumers in developed and developing countries to spend on packaged food, including snacks and bakery products, which further propels the demand for frozen fruits. Furthermore, the diversification of distribution channels has provided a shelf for convenience food in retail outlets and supermarkets, thereby uplifting their sales. Thus, the growing demand from the packaged and processed food industries, and direct consumers drives the frozen fruits market.   

Fruits picked at their peak ripeness are quickly frozen and packaged at liquid nitrogen temperature. The process provides increased shelf life to the fresh fruits. Like fresh fruits, frozen fruits are enriched with various antioxidants, minerals, and vitamins. However, the easy availability of frozen fruits, especially the seasonal ones, compared to fresh fruits has been fueling their demand in the world. The increasing awareness of the nutritional value of frozen fruits, coupled with clean eating habits, has further revitalized the frozen fruits market. Additionally, changes in consumption patterns and lifestyle have also been propelling the demand for frozen fruits. The use of frozen fruits in recipes shortens the time required for cooking, and ensures convenient cooking by eliminating tasks such as peeling, cutting, and washing.

The COVID-19 pandemic began in Wuhan (China) in December 2019. As of November 2020, the US, Brazil, India, Russia, South Africa, Mexico, and the UK are among the worst-affected countries in terms confirmed cases and reported deaths. The COVID-19 outbreak has affected economies and industries in various countries due to imposed lockdowns and travel bans, and business shutdowns. The overall market breakdown due to COVID-19 is also affecting the growth of the frozen fruits market due to shutting down of factories, obstacles in supply chain, and downturn in world economy.

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